The grand military parade has not only ignited nationwide patriotic fervor but also sparked intense interest in military equipment. According to JD.com book sales data, military equipment book sales revenue increased by over 100% year-on-year from September 1-3, with "China Children's Military Encyclopedia + Weapons Encyclopedia (4-volume set)" seeing transaction volume growth of 4.5 times year-on-year.
The steel torrent and resounding steps at Tiananmen Square became a highlight moment of national discussion. JD.com Books' carefully selected "The People's Victory: China's Grand Military Parade" collector's edition gift box set presents the grand military parade spectacles since the founding of New China from a grand historical perspective, systematically organizing the footprint of a great power's military strength. The album also compiles precious visual resources from major media outlets, serving as a credible, collectible, and historically significant "national visual archive." The gift box also includes stamp scrolls, magnetic badges, and commemorative stamped pages to meet readers' personalized collection needs.
This military culture trend shows a pattern extending from adults to teenagers. JD.com Books has launched multiple military science popularization books specifically tailored for children. "China Children's Military Encyclopedia + Weapons Encyclopedia + World Geography Encyclopedia + China Geography Encyclopedia" set not only helps children understand military knowledge but also expands their global perspective and geographical knowledge, becoming a popular choice for parents and children.
"If Weapons Could Talk: Weapons Knowledge Encyclopedia for Children" uses the interesting perspective of "Little Military Expert" to help children understand the structure and principles of fighter jets, warships, and hundreds of weapons through relaxed dialogue. "New Weapons Arrive" tells the story of modern weapons in comic form, from missiles to individual soldier equipment, helping young readers understand the scientific principles behind weapons as a comprehensive technology knowledge popularization series centered on weapons.
For military enthusiasts and professional researchers, DK's military encyclopedia series stands out with its rigorous academic approach and stunning visual presentation. "DK The Definitive Visual Guide to Soldiers: A 2,500-Year Visual History of Soldier Equipment and Tactics" comprehensively, completely, and objectively presents the magnificent history of soldiers, war, and peace in human history. Through thousands of exquisite real images and detailed interpretations, readers can glimpse the true panorama of the soldier world in various historical periods of humanity.
"DK Weapon: A Visual History of Arms and Armor" traces the forms and functions of major weapons in various periods of human society with professional discourse and rigorous attitude, deeply recreating the social background and innovative design in the development and evolution of weapons and protective equipment. "DK Flight: The Complete History of Aviation" showcases the complete history and stories of flight and aircraft development since the 20th century.
From domestic military wisdom to world equipment atlases, these provide readers with multiple perspectives for understanding the evolution of human warfare forms and technological innovation logic. "Encyclopedia of Ancient Chinese Weapons" uses original 3D drawings as the main display method, explaining the birth origins and development evolution of various weapons, and restoring many weapons that only exist in military book records but have no physical objects passed down.
"World Weapons and Equipment Knowledge Illustrated Guide" is tailored for military fans, presenting the evolution history of weapons and equipment from the 10th century BC to the 21st century through numerous detailed hand-drawn weapon diagrams and high-definition large images. "World Tank Encyclopedia" is like a "tank museum" displayed on bookshelves, comprehensively presenting the evolution trajectory of the "king of land warfare" from diamond-shaped tanks of World War I to today's fourth-generation main battle tanks.
In addition, military weapon toy sales have also shown significant growth in the past week. Search volume for airplane, tank, and aircraft carrier models increased by 39% year-on-year, with sales growing 61% year-on-year. Among them, Terebo 1:72 Dongfeng-41 model sales increased 60% month-on-month, and Terebo 1:48 J-20 fighter model sales surged 175% month-on-month.
The strong sales of military equipment books reflect readers' genuine demand for quality knowledge content. In the future, JD.com Books will continue to integrate authoritative publishing resources, launch more quality books, and meet the diversified reading needs of readers of different ages and fields, making every reading experience a bridge to a broader world.