MINISO Group: MINISO LAND Global Flagship Store Achieves 16 Million Yuan Monthly Sales, Surpasses 100 Million Yuan Revenue in 9 Months Since Opening

Deep News
Sep 01

MINISO Group Holding Limited's MINISO LAND Global Flagship Store located on Shanghai's Nanjing East Road has announced impressive performance results, with monthly sales reaching 16 million yuan, setting a new record for MINISO's global single-store monthly performance. IP products served as the core driver of performance, accounting for 83% of total sales. The store has achieved over 100 million yuan in sales within 9 months of its opening.

According to MINISO Group Holding Limited's financial reports, total revenue for the second quarter of 2025 reached 4.97 billion yuan, representing a year-over-year increase of 23.1%. As of the end of June, MINISO LAND has expanded to 11 locations nationwide, covering core cities including Shanghai, Beijing, Guangzhou, and Chengdu, with average monthly store efficiency reaching several million yuan.

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