MINISO Group Holding Limited's MINISO LAND Global Flagship Store located on Shanghai's Nanjing East Road has announced impressive performance results, with monthly sales reaching 16 million yuan, setting a new record for MINISO's global single-store monthly performance. IP products served as the core driver of performance, accounting for 83% of total sales. The store has achieved over 100 million yuan in sales within 9 months of its opening.
According to MINISO Group Holding Limited's financial reports, total revenue for the second quarter of 2025 reached 4.97 billion yuan, representing a year-over-year increase of 23.1%. As of the end of June, MINISO LAND has expanded to 11 locations nationwide, covering core cities including Shanghai, Beijing, Guangzhou, and Chengdu, with average monthly store efficiency reaching several million yuan.