Bilibili-W (09626) announced its financial results for the full year 2025. The group achieved total net revenue of RMB30.35 billion, representing a 13% year-on-year increase. Net profit was RMB1.19 billion, a significant improvement from a net loss of RMB1.36 billion in the prior year. The adjusted net profit reached RMB2.59 billion, compared to an adjusted net loss of RMB39 million a year earlier. Basic earnings per share were RMB2.85.

In the fourth quarter of 2025, the group reported total net revenue of RMB8.32 billion, an 8% increase compared to the same period last year. Net profit for the quarter was RMB514 million, surging 478% year-on-year. Adjusted net profit for Q4 was RMB878 million, marking a 94% increase.

"The year 2025 was a milestone for Bilibili, as we witnessed strong community growth and achieved full-year profitability under US GAAP for the first time," stated Mr. Chen Rui, Chairman and CEO of Bilibili. "All of our user metrics showed comprehensive improvement, with daily active users being particularly outstanding, accelerating their growth for four consecutive quarters on a year-over-year basis. In the fourth quarter, our daily active users reached 113 million, up 10% year-on-year, while monthly active users grew 8% to 366 million. Over the past year, we have consistently enhanced our commercial execution and unlocked the intrinsic value of our community, setting a new record for monthly paying users and seeing accelerated growth in advertising revenue. In an environment filled with 'fast-food' style content, Bilibili's long-term commitment to high-quality content has set us apart and won the trust of a growing number of loyal users. As we enter 2026—an era where AI is reshaping content creation, community experience, and commercial efficiency—we are confident in seizing these opportunities to open a new chapter of sustainable growth."

Mr. Fan Xin, Chief Financial Officer of Bilibili, commented, "Over the past year, driven by strong financial execution and growth momentum, we achieved full-year profitability under US GAAP for the first time. Total net revenue for the fourth quarter increased 8% year-on-year to RMB8.32 billion, with advertising revenue accelerating to 27% growth. While monetization efficiency improved, we maintained effective cost control, further strengthening our operating leverage. In the fourth quarter, our adjusted net profit nearly doubled compared to the prior year, with an adjusted net profit margin of 10.6%. With stronger profitability and a solid balance sheet, we are entering 2026 with greater flexibility. We will continue to allocate capital prudently to support our future growth and create long-term value."