On January 6th, the 2026 Guizhou Inbound Tourism Supplier Conference and the Trip.com Group Global Partners Conference, jointly hosted by the Guizhou Provincial Department of Culture and Tourism and Trip.com Group, officially commenced in Guiyang. The event was attended by Cai Chaolin, Vice Governor of the Guizhou Provincial People's Government; Sun Xin, Vice Mayor of the Guiyang Municipal People's Government; Chen Zhen, Deputy Director of the Guizhou Provincial Department of Culture and Tourism; Zeng Hong, Deputy Director of the Guizhou Provincial People's Government Office in Shanghai; Liu Zhaohui, Vice Chairman of the International Mountain Tourism Alliance; Yang Kun, Party Committee Member and Deputy General Manager of the Guizhou Provincial Tourism Industry Development Group Co., Ltd.; Chen Ruiliang, CEO of the Travel Business Unit at Trip.com Group; Jiang Hao, Chairman of the Travel Business Unit at Trip.com Group; Wang Wei, Senior Vice President of Trip.com Group; Li Xiaolin, CEO of Group Tours at Trip.com Group; and Song Zhen, CEO of Car Rental & Chauffeur Services at Trip.com Group. The overall event attracted approximately 2,400 representatives from domestic and international tourism businesses, who immersed themselves in the unique charm of China's cultural tourism and collectively explored a new chapter for the development of China's tourism industry.

Gathering Global Perspectives to Open a New Chapter for Guizhou's Inbound Tourism 　　The conference grandly commenced with the impressive presentation of a Guizhou cultural tourism promotional video. Cai Chaolin, Vice Governor of the Guizhou Provincial People's Government, was the first to extend a sincere welcome to the attending guests. He stated that this conference builds an important bridge for deepening exchange and cooperation between Guizhou's cultural tourism sector and the global industry, expressing hope that this platform would better tell Guizhou's story to the world, promote its high-quality tourism resources, and propel the "Mountain Park Province · Colorful Guizhou" brand more effectively onto the global stage. 　　 Wang Wei, Senior Vice President of Trip.com Group, stated that data indicates strong growth and continuous optimization of the structure in Guizhou's tourism market. In 2025, the number of online receptions and total revenue achieved multiple-fold growth compared to the 2019-2020 period, with the proportion of vacation consumption continuously increasing. The "Mountain Park Province · Colorful Guizhou" brand effect is significant, with world-class scenic areas like Fanjingshan and Libo driving an upgrade in the product model towards a comprehensive experience integrating "scenic area + resort + district." Particularly, inbound tourism consumption growth has consistently exceeded 50% over the past two years, becoming the fastest-growing segment; simultaneously, new formats such as "Village Super League," "Village BA," and outdoor sports are continuously breaking through circles, demonstrating robust vitality. Guizhou's cultural tourism is steadily completing a comprehensive transformation from scale expansion to quality升华, and from local cultivation to global connectivity. Speech by Wang Wei, Senior Vice President of Trip.com Group 　　 Yang Kun, Party Committee Member and Deputy General Manager of the Guizhou Provincial Tourism Industry Development Group Co., Ltd., provided a comprehensive introduction to Guizhou's cultural tourism resources for the attending guests. Centered around three themes—"Ecological Secret Realm," "Cultural Archipelago," and "Heart-level Experience"—he systematically showcased the unique charm of Guizhou as a kingdom of karst landforms and a melting pot of diverse cultures. Currently, Guizhou is undergoing a deep transformation from "sightseeing tourism" towards "cultural sojourning," committed to creating immersive experience destinations. A series of themed itinerary products were also released on-site, leveraging the province's high-quality resources to provide partners with a high-value-added product matrix. Finally, he sincerely invited global partners to join hands with Guizhou to explore the market and share the benefits together. Introduction of Guizhou's Cultural Tourism by Yang Kun, Party Committee Member and Deputy General Manager of the Guizhou Provincial Tourism Industry Development Group Co., Ltd. 　　 Witnessed by all the guests present, Chen Zhen, Deputy Director of the Guizhou Provincial Department of Culture and Tourism; Zhang Xu, Vice President of Trip.com Group; Tang Yun, Vice President of Tripadvisor China; Yang Kun, Party Committee Member and Deputy General Manager of the Guizhou Provincial Tourism Industry Development Group Co., Ltd.; Tan Yongmin, General Manager of Hong Kong Wing On; Park Eun-jeong, President of the China-South Korea Cultural Exchange Association; and Xu Ping, Secretary-General of the China Boao International Tourism Alliance, took the stage together to jointly launch the 2026 Guizhou Inbound Tourism Cooperation Plan. The official launch of this plan signifies that Guizhou will advance its "Attracting Visitors to Guizhou" strategy with more systematic measures, continuously enhance the appeal of its cultural tourism market through precision marketing, and comprehensively boost the recognition and influence of the "Colorful Guizhou" cultural tourism brand in the international market, solidifying a strong foundation for Guizhou's journey towards becoming a world-class tourist destination. Launch Ceremony 　　 Empowered by Global Resources, Jointly Building a New High Ground for Guizhou's Cultural Tourism 　　 As a globally anticipated event in the travel industry, the 2026 Trip.com Group Global Partners Conference was meticulously presented by Trip.com Group, aiming to build a stage for global industry partners to enhance mutual trust and deepen cooperation, serving as a brilliant window to showcase the unique charm of Chinese cultural tourism to the world and injecting new momentum into the high-quality development of China's tourism industry.

At the conference venue, several senior executives and business leaders from Trip.com Group shared cutting-edge insights and in-depth industry analysis focusing on new tourism trends, formats, and technologies. Chen Ruiliang, Senior Vice President of Trip.com Group and CEO of the Travel Business Unit, delivered a thematic presentation titled "Igniting the Growth Engine in the AI Era." Chen Ruiliang pointed out that AI has become the next-generation core engine driving growth in the tourism industry and is also the core driving force for the continuous evolution of Platform 3.0. Driven by AI, the platform is comprehensively advancing towards a new stage of intelligence and ecological synergy, centered around four pillars: "Consumer-side Innovation," "Supply Chain Innovation," "Product-side Innovation," and "Service Innovation." This is pushing the industry from a "people-find-service" model towards an intelligent paradigm of "service-finds-people." Simultaneously, Chen Haoran, CTO of the Travel Business Unit at Trip.com Group, further elaborated that for travel merchants, AI is also changing operational and sales models. For example, the AI Dual-Mode Shopping Guide System can handle 80% of inquiries and recommendation tasks, allowing customer service staff to focus more on closing deals and service follow-up, thereby reducing potential customer loss. Additionally, AI video generation tools can automatically create personalized videos for travel itineraries, lowering the barrier to content creation and helping travel merchants achieve vivid product displays at a lower cost. 　　 Thematic Presentation by Chen Ruiliang, Senior Vice President of Trip.com Group and CEO of the Travel Business Unit 　　 Regarding reforms on the industry supply side, Song Zhen, CEO of Car Rental & Chauffeur Services at Trip.com Group, used the "Worry-Free Rental" service as an example to share how standardization of vehicle age, service processes, and guarantee systems can break the "low-quality, low-price" dilemma and drive the industry from price competition towards experience competition. Li Xiaolin, CEO of Group Tours at Trip.com Group, and Product Director Zhu Tie focused on inbound tourism as a new growth pole. They introduced that the platform, by building a multi-language product matrix, providing localized demand insights, and implementing cross-border integrated marketing, has helped achieve multiple-fold growth in inbound group tourist numbers through the construction of a standardized service system, with daily average order volume increasing eightfold, effectively connecting domestic supply chains with global source markets. 　　 In addition to the 2026 Guizhou Inbound Tourism Supplier Conference and the Trip.com Group Global Partners Conference, the event also featured three thematic sub-forums: Group Tours, Small Group & Private Tours, and Self-Drive Tours. Utilizing this platform, participants engaged in in-depth discussions on innovative development paths across various sectors of the tourism industry chain.

Thematic Presentation by Li Xiaolin, CEO of Group Tours at Trip.com Group

Thematic Presentation by Song Zhen, CEO of Car Rental & Chauffeur Services at Trip.com Group 　　 The successful hosting of this conference not only established a high-level platform for exchange and resource connection for global tourism partners but also fully demonstrated Guizhou's strategic vision and firm confidence in embracing the global tourism market with an open attitude and promoting the deep integration of its industrial system into the world's vacation industry chain. In the future, Trip.com Group will not only collaborate with Guiyang City to build a multi-party joint governance mechanism through innovative technological means and dynamic human supervision, ensuring the stable and healthy development of Guiyang's hotel and tourism market in all aspects, but will also continue to deepen strategic coordination with Guizhou Province. Together, they will propel Guizhou on its new journey towards becoming a world-class tourist destination, continuously injecting new momentum into the high-quality development of China's tourism industry. Guizhou Cultural Tourism Exhibition Booth and Market