Alibaba Expands Instant Commerce, Investing 10B Yuan with Ele.me

Earnings Call
15 May
Alibaba's management discussed their instant commerce strategy and recent investments:
1. Instant commerce is not new for Alibaba, having invested in ele.me and developed Freshippo previously.
2. The market potential is huge, potentially reaching 1 billion users in China.
3. Alibaba has advantages including Taobao's large user base, mature merchant ecosystem from ele.me, and robust logistics.
4. A two-week trial of "Taobao Gou" exceeded expectations in scale growth and efficiency.
5. Long-term benefits expected include increased Taobao app engagement and user base growth.
6. Alibaba plans to invest 10 billion yuan with ele.me to grow the instant commerce business.Disclaimer: This earnings call summary is generated by AI and is for informational purposes only. Due to technical limitations, inaccuracies may exist. It does not constitute investment advice or commitments.

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