Xiaomi's New SU7 Series Starts at 219,900 Yuan, CEO Lei Jun Cites Memory Cost Pressure as Motivation for Competitive Pricing
Deep News
Mar 19
Xiaomi's latest SU7 model series has been officially launched with a starting price of 219,900 yuan for the standard version. The Pro version is priced at 249,900 yuan, while the Max version retails for 303,900 yuan.
Lei Jun, founder of Xiaomi Group, acknowledged significant cost pressures behind the pricing strategy. He specifically highlighted the sharp increase in memory prices and rising material costs as key challenges. Despite these factors, the company aimed to demonstrate strong commitment to customers through its competitive pricing, particularly given the SU7's high level of smart features and advanced configurations.
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