At the end of August 2025, Industrial and Commercial Bank of China officially launched its sixth "828 ICBC Wealth Season" campaign. This initiative aims to attract individual customers to learn financial knowledge and experience new wealth management services through innovative online investment services, optimized product offerings, enriched investment education resources, and leveraging the new "ICBC i-beans" rewards program, striving to provide more comprehensive and personalized wealth management experiences for individuals and families.
Optimization and expansion of the "Tiantianying" series services. The "Tiantianying" cash management service has been upgraded and expanded into Tiantianying No.1 and Tiantianying No.2 series, offering customers more choices. "Tiantianying No.1" has expanded its underlying money market funds to 106 options, meeting customers' higher liquidity requirements while providing automatic balance purchases and quick redemptions, making idle fund management more convenient and efficient for customers. The newly launched "Tiantianying No.2" connects to 10 selected cash management wealth products and simultaneously opens "Wealth Night Market" services, extending subscription and redemption hours until 20:00 daily, helping customers manage their funds more flexibly. Currently, Tiantianying services have exceeded 120 billion yuan in scale. China Asset Management is actively promoting the integration of high-quality money market funds into the "Tiantianying" cash management service to enhance customers' experience with ICBC wealth services.
Launch of online diversified investment companion services. From a professional asset allocation perspective, the bank collaborates with quality partner companies to jointly research and assess market trends, monthly selecting fund portfolio solutions for both "aggressive strategies" and "conservative strategies," regularly launching "Market Data & Index Fund Selection" interactive activities to help individual customers grasp market rhythms and select appropriate investment tools. The launch of the "Bond-focused Zone" provides clear product display and screening services from a customer-friendly perspective, innovating with "Target Selection + Worry-free Selection" dual-dimension services to help achieve steady wealth appreciation goals. The "Wish Investment Plan" function has been launched, supporting customers in simultaneously selecting wealth products, funds, deposits and other categories, providing cross-category, personalized, and convenient regular investment services for wealth management products, innovating the customer wealth investment management service experience. Currently, China Asset Management is actively responding to calls to participate in investor education base construction, providing comprehensive courses including fundamental fund investment knowledge, exploring customer companion content comprehensively and deeply from customer needs, striving to enhance ICBC customers' investment experience with more comprehensive investor education programs, superior product experiences, and more professional companion services.
Enhancing investors' enthusiasm for professional learning. Utilizing ICBC's newly launched "ICBC i-beans" rewards program this year, the bank has innovatively launched the "Wealth Companion" themed activities, continuously conducting investment and wealth management knowledge popularization work, attracting over 6 million customer participations through lightweight and interactive formats such as fun games and knowledge learning, effectively stimulating customers' enthusiasm and interest in experiencing wealth management services.
ICBC consistently adheres to the development philosophy of "Finance for the People," continuously exploring and practicing from the customer needs perspective to provide diverse wealth financial service solutions for thousands of households in ever-changing environments, striving to build wealth management business as a financial bridge connecting millions of families' better lives with high-quality development of the real economy, working to provide "within-reach" wealth services for the general public through new service types and inclusive formats, enhancing people's sense of gain and happiness, allowing personal wealth to enjoy the growth dividends brought by the new era. China Asset Management closely follows platform function optimization, using various methods from graphics and videos to live broadcasts to enrich channel operations and create deep channel cooperation, building comprehensive investment education services covering pre-investment, during-investment, and post-investment phases, providing long-term companionship for users and channels to grow together.
Finally, China Asset Management will continue to seize opportunities from technological transformation and new demands brought by new economic development patterns, building a community of bank-fund development to maximize service efficiency with limited scale.