Recently, the 2026 Hisense TV Autumn New Product Launch Event was held, where Hisense introduced the all-new generation of its "Native True Color, Performance Flagship" RGB-Mini LED TV, the E7S Pro+ series. The upgrade direction mainly focuses on more realistic colors and a more complete flagship experience. The Hisense E7S Pro+ is the world's first to feature Dolby Vision 2nd Generation MAX, with up to XDR Pro 6000nits true color brightness, and is among the first to carry the industry's first family smart companion-level AIOS—JUOS, integrating multiple debut technologies from underlying display technology to content presentation to AI interaction, delivering a flagship-level audiovisual experience and redefining flagship standards. Let us take a look at how this TV performs in various aspects.

Design

In terms of exterior design, the Hisense E7S Pro+ perfectly blends technology and aesthetics. Through a highly integrated internal stacking process, it achieves a 53mm ultra-thin unibody, making the TV resemble a piece of art floating on the wall, seamlessly blending into various home decor styles.

Picture Quality

In terms of picture quality, the E7S Pro+ adopts native true color RGB technology, where the three primary colors of red, green, and blue are independently and directly emitted by their respective chips. The Xinxin AI Picture Quality Chip H7 precisely controls the three RGB light sources, allowing the backlight to not only control brightness and darkness but also adjust colors in real time according to the picture. The 100-inch version of the E7S Pro+ features 7,560 color control zones, achieving 100% BT.2020 color gamut and ΔE<0.7 color accuracy; the Obsidian Screen Pro reduces ambient light interference with a 1.8% overall reflectivity and 0.2% low haze. From light source and chip to screen, the E7S Pro+'s picture quality improvement is not only reflected in color gamut coverage but also further points to color accuracy and layering. The E7S Pro+ is the world's first to launch the high-end version of Dolby Vision 2nd Generation—Dolby Vision 2nd Generation MAX. Through capabilities such as true dynamics, content intelligence, and image engine, the TV can dynamically adjust the picture based on different content and viewing environments, making motion more natural and light, shadow, and color layers richer. The E7S Pro+ adopts a new R&H true color high-efficiency architecture, with RGB light-emitting chips upgraded from 9 crystals to 24 crystals, and the 85-inch and 100-inch versions reaching up to XDR Pro 6000nits true color brightness. For HDR highlight scenes such as sunlight, flames, and neon lights, higher brightness brings more ample dynamic space, while native RGB light emission and synchronized light-color control allow the picture to retain its original colors and layers as much as possible even under high brightness. The E7S Pro+ introduces a new Light and Shadow Magic Console, opening up 51 dimensions of picture quality parameters and conducting specialized calibration for different content such as movies, games, and animation. Popular content including "A Record of a Mortal's Journey to Immortality" and "Phantom Blade Zero" all have exclusive picture quality modes, taking picture quality calibration from "adapting to the TV" further toward "adapting to the content."

Audio Quality

In terms of audio quality, the Hisense E7S Pro+ is equipped with a 4.1.2-channel front-firing speaker system jointly tuned by Devialet, with a newly added independent sky channel, and the overall speaker peak power reaches up to 195W. The front-firing sound design will not be blocked and muffled by the wall. Combined with the sky channel, it can build a three-dimensional sound field, with powerful and rich bass and further enhanced surround atmosphere. Without the need for an additional external soundbar, the living room can deliver a cinema-level spatial auditory experience.

Hardware

In terms of hardware configuration, the Hisense E7S Pro+ is powered by the MediaTek MT9655 flagship SoC, equipped with a 4GB+128GB large memory and storage combination. The high-performance main chip brings stronger AI computing power, fully unleashing the calibration potential of the Xinxin H7 picture quality chip; the 128GB large storage space can accommodate more applications, games, and local video sources, reducing background lag during long-term use. Together with the JUOS system, whether it is high-refresh-rate gaming, 4K video decoding, or multiple applications residing in the background, it can maintain smooth and stable performance.

System

In terms of system, the Hisense E7S Pro+ is among the first to carry the industry's first family smart companion-level AIOS—JUOS, making the TV more natural in content understanding, personalized services, and daily interaction. Xiaoju Smart Search can help users quickly find shows based on characters, lines, or even fragmentary plot clues; when encountering characters, plot points, and knowledge points during viewing, users can also directly ask questions through Xiaoju Ask Screen; for different family members, the AI personalized desktop can also provide differentiated content. Currently, the Hisense E7S Pro+ is available in three sizes: 100, 85, and 75 inches, with retail prices of 21,499 yuan, 14,499 yuan, and 11,499 yuan respectively, and post-national-subsidy prices of 19,999 yuan, 12,999 yuan, and 9,999 yuan respectively.