On January 20, iQiyi Inc. (IQ.US) officially released new regulations for its 2026 Professional Produced Content (PPC) revenue-sharing partnerships, announcing that all shared-revenue content across eight major business segments—film, series, micro-series, comic series, animation, children's programming, documentaries, and educational content—will fully adopt the innovative "revenue sharing" cooperation model. According to the new rules, all content partners will uniformly earn revenue based on a core calculation method of "Platform Revenue × Sharing Ratio." These new regulations will take effect on February 1, with the rules for the film segment having already been implemented on January 15, marking iQiyi's entry into a new, integrated phase for its revenue-sharing partnership model.
Shared-revenue content is a vital component of iQiyi's content ecosystem, playing a crucial role in enriching the platform's content offerings and stimulating creative vitality within the industry. As a platform connecting a vast user base with professional creators, iQiyi has consistently been committed to building an efficient and synergistic revenue-sharing system, using mechanism innovation to foster content creation, provide users with a wealth of works, and meet their diverse audio-visual needs.
The newly released regulations establish clearer and more unified rules for partners. All shared-revenue content partners will now use platform revenue as the accounting baseline, obtaining income based on the specific sharing ratio corresponding to their content type, which allows for a more intuitive understanding of a project's revenue performance. Furthermore, the new rules more precisely define sharing ratios for differentiated scenarios, such as whether content is exclusively broadcast or is a platform premiere, thereby balancing the creative characteristics and commercial value of different types of content.
Since first introducing the revenue-sharing model in the online film domain in 2014, iQiyi has, through over a decade of exploration, successfully expanded this model to multiple content categories. This effort has produced numerous benchmark works that achieve popularity, critical acclaim, and commercial success, forming a virtuous cycle of "High-Quality Content - User Consumption - Commercial Return."
The new regulations further elevate the relationship between the platform and its content partners from a simple "revenue split" to a deeper "co-creation of value," encouraging creators to focus their energy on the creative process itself and ensuring that quality content receives commensurate commercial returns, thereby fostering a vibrant and diverse creator ecosystem on the platform.
More importantly, as AI technology becomes increasingly integrated into content creation, iQiyi hopes creators will utilize AI tools to enhance production efficiency, push the boundaries of innovation, and develop premium content with greater creativity and competitiveness.
Moving forward, iQiyi will collaborate with content partners to explore new industry opportunities, satisfy users' diverse entertainment needs with high-quality content, and continuously promote the development of a healthier and more sustainable content ecosystem for the industry.