JIUMAOJIU (09922) fell over 4% again, hitting an intraday low of HK$1.99, approaching its historical low of HK$1.98. As of press time, the stock was down 3.85% to HK$2.00, with a trading volume of HK$14.6445 million.
Recent discussions have emerged regarding restaurants' use of pre-made dishes. Media reports highlighted that Tai Er Pickled Fish Restaurant can "serve 3 dishes in 7 minutes," raising questions about their advertised "live fish freshly prepared" concept. JIUMAOJIU Group, Tai Er's parent company, responded that Tai Er focuses on three signature offerings: "live fish, fresh chicken, and fresh beef." The company's new fresh concept stores were officially launched in March this year and have been gradually expanding nationwide since the second quarter, with 68 locations currently operational.
China Merchants Securities noted in its research report that while JIUMAOJIU's profit margins show signs of stabilization and store reforms are beginning to show results, same-store sales growth and table turnover rates for core brands including Tai Er and JIUMAOJIU remained weak in the first half of the year, reflecting persistent demand weakness and ongoing operational challenges.
Notably, JIUMAOJIU, which experienced declines in both revenue and net profit in the first half of the year, was removed from the Stock Connect eligible list on September 8.