On February 11th, an initiative promoting the replacement of old consumer goods with new ones was launched in several villages of Fumin County, including Dongcunzhen's Shuili, Shanghefei, and Xiahefei. The event, part of Yunnan Province's "Six Into" campaign, was organized by the Yunnan Provincial Department of Commerce, in collaboration with the Fumin County Bureau of Science, Industry, and Information Technology, industry associations, and companies such as JD.com, Jiuji, and China Mobile.
The activity focused on addressing the practical needs of residents by bringing policy consultations, product experiences, and trade-in benefits directly to their communities. On-site staff provided face-to-face explanations of the relevant consumer goods trade-in policies and answered questions from the public. Participating enterprises, including JD.com, Jiuji, and China Mobile, displayed products such as mobile phones and various household appliances, allowing residents to see the latest product features and exclusive trade-in discounts firsthand. This helped the public clearly understand the specific procedures for trading in old items and the applicable subsidy standards, making it easier for them to decide when to upgrade.
To enhance public engagement, the event featured interactive sessions where attendees could receive practical gifts such as laundry detergent, Spring Festival couplets, phone holders, and reusable shopping bags for free.