JD.com Sets 1800 Billion Yuan Omnichannel Sales Goal with Midea, Haier, Hisense, and TCL for 2026

Deep News
Feb 12

JD.com has entered into a strategic cooperation agreement with Midea, Haier, Hisense, and TCL, setting a clear omnichannel sales target of 1800 billion yuan across its online and offline platforms by 2026. The partnership emphasizes a customer-first approach and will focus on enhancing service experiences, co-developing innovative products, expanding distribution channels, and improving marketing and operational synergies. Key product categories targeted for growth include televisions, air conditioners, refrigerators, washing machines, range hoods and stoves, water heaters, and small household appliances. The collaboration aims to deepen strategic implementation while creating greater value for users and meeting diverse consumer demands for quality living.

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