Special Topic: 2025 CIFTIS Financial Services - Digital Intelligence Driving Open Cooperation and Win-Win Results
On September 12, CITIC Bank participated in the 2025 China International Fair for Trade in Services (CIFTIS) held in Beijing. As a regular exhibitor, CITIC Bank showcased its latest achievements centered around the theme "Excelling in the 'Five Key Financial Articles' - Financial Innovation for Open Cooperation and Win-Win Results." The bank displayed multiple digitalized and intelligent innovations, demonstrating its commitment to supporting the "dual circulation" development framework and enhancing global economic cooperation through innovative cross-border financial services.
This marks CITIC Bank's fifth consecutive year participating in the CIFTIS financial services exhibition. The bank's physical booth is located in Hall 5 of Shougang Park, featuring a design that combines technological sophistication with human warmth. Through high-definition LED screens, large display panels, and VR experiences, the exhibition systematically presents CITIC Bank's practical achievements in core business areas including fintech, green finance, inclusive finance, pension finance, digital finance, and cross-border finance.
Focusing on Cross-Border Finance to Support "Dual Circulation" Development
Leveraging its global perspective and comprehensive financial service capabilities, CITIC Bank continues to strengthen its cross-border business advantages, contributing "CITIC strength" to promoting high-level financial opening-up and supporting the construction of a financial powerhouse. At this exhibition, the bank highlighted its "CITIC Foreign Exchange+" comprehensive cross-border service system, showcasing innovative practices in supporting the real economy, facilitating cross-border trade, and promoting high-quality economic development.
Adhering to the service philosophy of "professional, fast, flexible" and the value orientation of "CITIC's comprehensive foreign exchange and global value chain," CITIC Bank closely follows the national high-level opening-up strategy. The bank serves enterprises' "going global" development needs and "Belt and Road" construction by creating a comprehensive product portfolio covering all accounts, scenarios, and life cycles for foreign exchange business, as well as a one-stop cross-border financial service platform.
On September 13 morning, CITIC Bank will sign a strategic cooperation agreement with Shouguang Group, marking a new stage in their collaboration in cross-border finance and other areas. This partnership will jointly build a new "finance + agriculture" ecological development framework, injecting strong momentum for high-quality enterprise development.
Technology-Enabled Smart Exhibition Platform, Deepening Financial "Five Key Articles"
CITIC Bank's open exhibition area deeply integrates multimedia interactive technology with intelligent terminals, providing visitors with an immersive exhibition experience. The AI digital assistant "Xiaoxin" at the booth serves as an intelligent wealth advisor, offering "24/7" uninterrupted intelligent responses to various customer questions about products, markets, and holdings throughout their wealth management journey. Xiaoxin can answer "what to invest in," interpret "product quality," analyze "portfolio performance," and provide real-time services including market analysis, retirement planning, asset-liability analysis, investment recommendations, and industry analysis. As of June 2025, Xiaoxin has served 5.78 million users with an overall satisfaction rate exceeding 95%, becoming an important intelligent bridge connecting the bank with customers.
The virtual space in the exhibition area breaks through traditional barriers in financial education. Through intuitive scenario presentations and interactive experiences, complex financial knowledge is transformed into easily understandable visual content. Visitors can simulate investment and wealth management operations and learn insurance protection knowledge in a virtual environment, mastering financial knowledge through relaxed immersive experiences, making financial education more engaging and practical.
In the fintech sector, CITIC Bank continues its deep cultivation, fully developing the fintech "major article." To empower high-quality development of the real economy, the bank has established a "six specialized mechanisms" including specialized assessment, professional approval, dedicated due diligence exemption, professional risk rating, dedicated resource guarantee, and exclusive product innovation. This comprehensively accelerates fintech development and provides precise financial support for technology enterprises.
Upholding Mission and Responsibility, Supporting Financial Powerhouse Construction
Looking forward, CITIC Bank will thoroughly implement the spirit of the Central Financial Work Conference, continuing to cultivate and refine its work in the "Five Key Financial Articles." The bank will demonstrate the responsibility and commitment of a major state-owned bank, always adhering to serving the real economy as its fundamental orientation, continuously supporting enterprises' "going global" efforts, and contributing more "CITIC strength" to financial powerhouse construction and high-level opening-up through superior and innovative financial services.