New China Life Insurance's Qin Hongbo: Implementing Customer-Centric Philosophy to Expand and Optimize Healthcare and Elderly Care Ecosystem

Deep News
Aug 29

New China Life Insurance Company held its 2025 interim results presentation today. Company Vice President Qin Hongbo stated that since the reorganization of the new Party Committee and management team in 2023, the company has consistently placed the construction of its medical, health, and elderly care system in a particularly prominent position during the customer-centric ecosystem development process. This aims to respond to national calls, implement Party Central Committee decisions and deployments, serve the Healthy China initiative and address the national strategy for population aging, "playing the dual functions of social stabilizer and economic shock absorber in pension finance and inclusive finance."

Qin Hongbo noted that in less than two years, the company has comprehensively accelerated its medical, health, and elderly care ecosystem layout, expanded high-quality partner communities and travel residence institutions, enriched home-based elderly care and healthcare service content, and continuously iterated the "Xinhua An" and "Xinhua Yue" service brand benefits. In the first half of 2025, related businesses achieved positive progress: In the elderly care sector, the "Xinhua Yue" health and elderly care travel residence business has established presence in 40 communities across 29 cities, with travel residence product lines covering 36 communities in 31 cities. As of now, nearly 15,000 customers have obtained elderly care community residence rights, driving nearly 20 billion yuan in insurance premiums due, while another 240,000 customers have obtained travel residence benefits.

In terms of medical health, the company has integrated high-quality internal and external resources to build a comprehensive health management service system covering disease prevention, medical assistance, overseas medical treatment, and other full life-cycle services. As of the first half of 2025, it has connected nearly 100 high-quality medical resources domestically and internationally. The company has also seized opportunities from commercial health insurance reform and DRG and DIP medical insurance payment reforms, launching the "Medical Care Worry-Free" health insurance product, which "better meets customers' new health protection and health service needs."

Looking ahead to the second half of 2025, Qin Hongbo stated that the company will continue to fulfill its state-owned enterprise social responsibilities, continue serving national strategies, implement customer-centric philosophy, and expand and optimize the service-end health and elderly care ecosystem. In elderly care services, the focus will be on building a nationwide "elderly care alliance" layout; in medical health, the company will further expand domestic and international medical networks, constructing a "specialized disciplines + diversified services" health service system; continue to deepen the integration of insurance products and health services, building New China Health Butler with extensive coverage and comprehensive service categories to provide customers with comprehensive medical alliance interconnected services.

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