Bilibili Inc. released its unaudited financial results for the fourth quarter and full year ended December 31, 2025. The report shows that the company’s total revenue for the fourth quarter reached 8.32 billion yuan, an 8% increase year-over-year, while net profit rose to 510 million yuan, up 478% compared to the same period last year. For the full year, total revenue amounted to 30.35 billion yuan, growing 13% year-over-year, with adjusted net profit hitting 2.59 billion yuan, marking the company’s first annual profit.

In 2025, Bilibili’s active user count accelerated growth for four consecutive quarters. Daily active users in the fourth quarter reached 113 million, up 10% year-over-year, while monthly active users climbed to 366 million, an 8% increase. Average daily usage time also rose to 107 minutes, gaining 8 minutes compared to the previous year.

Content creator earnings also saw significant growth. Throughout 2025, nearly 3 million creators earned income on the platform through advertising, live streaming, and user donations, with average earnings per creator rising 21% year-over-year. User willingness to pay for quality content continued to strengthen, with over 10 million users making payments to support creators and access paid content.

Bilibili Chairman and CEO Chen Rui commented that 2025 was a milestone year for the company, as it achieved its first full-year profit. Since its founding, Bilibili has remained committed to building a vibrant community for users and providing a premier platform for high-quality creators. The company has demonstrated that a platform capable of consistently generating excellent content and nurturing talented creators can endure market cycles and deliver sustained growth and commercial value.