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霸王茶姬

31.45

+0.79002.58%

成交量：352.49万

成交额：1.08亿

市值：57.73亿

市盈率：- -

高：32.29

开：31.92

低：29.00

收：30.66

数据加载中...

总览公司新闻公告

健康创新策略有望打开国内茶饮市场增量突破口

广州日报新花城

找运动员代言！新茶饮的健康牌越打越高级

【财经分析】“新茶饮”分化加剧：蜜雪冰城霸王茶姬古茗领跑奈雪的茶陷入巨亏

周五美市盘前继续下跌聚焦霸王茶姬售股计划书

霸王茶姬(CHA.O)：高端新势力茶饮领军者

霸王茶姬，“抄”出一个IPO

霸王茶姬急于赴美IPO，“东方茶”能否打动华尔街？

霸王茶姬何以冲刺“新茶饮美股第一股”

经济参考报

营销之王？霸王茶姬没这么简单

90后卖奶茶赴美IPO，离“东方星巴克”还有多远？

首席商业评论

野心VS压力，霸王茶姬和张俊杰的AB面

霸王茶姬，始终瞄着星巴克丨咖啡茶饮“龙门阵”

21世纪经济报道

霸王茶姬成功背后的必然性：极简主义

霸王茶姬没有辜负茶叶

远川研究所

霸王茶姬美股上市：2024年日均新增8家门店，Q4同店GMV下滑18.4%

霸王茶姬招股书拆解：门店平均月流水50万+，比蜜雪冰城更赚钱？

霸王茶姬年入124亿冲刺IPO，“中国孤儿”要去美国敲钟了！

年赚25亿元的霸王茶姬，冲击IPO了

295亿GMV背后，霸王茶姬正在打破新茶饮的“规模诅咒”？

美股研究社

单店业绩步入常态化增长轨道、出海寻增量??霸王茶姬招股书里藏着哪些秘密？

每日经济新闻

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00:12","pubTimestamp":1744128735,"startTime":"0","endTime":"0","summary":"夏天将至，现制茶饮即将进入销售旺季。消费者手中的这杯茶，在即将到来的夏天，或许会更“轻盈健康”。截至当前，现制茶饮行业4家上市公司已全部披露2024年财报，霸王茶姬亦递交招股书，从5家头部企业的“成绩单”可见：现制茶饮行业正从“疯狂扩张”转向“价值深耕”，供应链升级以及健康化创新将成为2025年现制茶饮发展的破局关键。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202504093369892822.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK1616","02150","02555","CHA","BK1587","BK1233"],"gpt_icon":1},{"id":"2525614000","title":"找运动员代言！新茶饮的健康牌越打越高级","url":"https://stock-news.laohu8.com/highlight/detail?id=2525614000","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2525614000?lang=zh_cn&edition=fundamental","pubTime":"2025-04-07 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16:11","pubTimestamp":1743581494,"startTime":"0","endTime":"0","summary":"3月26日凌晨，茶姬控股有限公司首次向美国证券交易委员会公开递交IPO招股书，拟赴纳斯达克上市，股票代码为“CHA”，即“茶”的拼音。若成功上市，霸王茶姬将成为首个登陆美股的中国新茶饮品牌。其招股书显示，截至2024年12月31日，霸王茶姬拥有包括覆盖中国34个省级行政区中的32个的6284家门店和156家海外门店。霸王茶姬选择此时赴美上市，恰逢全球消费投资市场遇冷。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/254476","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["CHA"],"gpt_icon":1},{"id":"2524482531","title":"霸王茶姬急于赴美IPO，“东方茶”能否打动华尔街？","url":"https://stock-news.laohu8.com/highlight/detail?id=2524482531","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2524482531?lang=zh_cn&edition=fundamental","pubTime":"2025-04-02 13:44","pubTimestamp":1743572657,"startTime":"0","endTime":"0","summary":"3月26日凌晨，现制茶饮品牌“霸王茶姬”主体茶姬控股向美国证券交易委员会公开提交招股书，股票代码定为CHA，即“茶”的拼音。截至3月31日收盘，蜜雪冰城报收421.2港元，较发行价已涨近110%，总市值达到1588亿元，断层式领先其余3家“现制茶饮”企业。但是身处餐饮赛道的霸王茶姬，不具备前沿科技，就只能看其商业叙事能不能打动华尔街。关于所讲述的故事，霸王茶姬早有透露，即“让茶叶以全新面貌走向世界”。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/254453","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["CHA"],"gpt_icon":1},{"id":"2524858971","title":"霸王茶姬何以冲刺“新茶饮美股第一股”","url":"https://stock-news.laohu8.com/highlight/detail?id=2524858971","media":"经济参考报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2524858971?lang=zh_cn&edition=fundamental","pubTime":"2025-04-01 03:12","pubTimestamp":1743448340,"startTime":"0","endTime":"0","summary":"和不少赴港上市的茶饮品牌不同，茶姬控股有限公司（简称“霸王茶姬”）选择了首次在美上市。北京时间3月26日凌晨，霸王茶姬首次向美国证券交易委员会（SEC）公开递交IPO招股书，拟赴纳斯达克上市，股票代码为“CHA”，即“茶”的拼音。若成功上市，霸王茶姬将成为首个登陆美股的中国新茶饮品牌。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202504013361447236.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202504013361447236.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["CHA"],"gpt_icon":1},{"id":"2523150918","title":"营销之王？霸王茶姬没这么简单","url":"https://stock-news.laohu8.com/highlight/detail?id=2523150918","media":"市场资讯","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2523150918?lang=zh_cn&edition=fundamental","pubTime":"2025-03-31 16:40","pubTimestamp":1743410400,"startTime":"0","endTime":"0","summary":"网红还是长红，霸王茶姬的品牌底色是什么？　　随着3月26日递交上市招股书，霸王茶姬的增长速度有了更清晰的数据来量化。　　单店月均出杯数涨幅近3倍，全球门店数量翻6倍，这是过去三年时间里，霸王茶姬的增长速度。　　从招股书来看，霸王茶姬在2022至2024年三年内的销售和营销支出分别为7360万元、2.6亿元和11亿元，累计超过14亿元，其中营销费用支出9.6亿。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/drinks/2025-03-31/doc-inerpuqn7127787.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["CHA"],"gpt_icon":0},{"id":"1134763044","title":"90后卖奶茶赴美IPO，离“东方星巴克”还有多远？","url":"https://stock-news.laohu8.com/highlight/detail?id=1134763044","media":"首席商业评论","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1134763044?lang=zh_cn&edition=fundamental","pubTime":"2025-03-29 12:02","pubTimestamp":1743220967,"startTime":"0","endTime":"0","summary":"“东方$星巴克$”还差点什么？营收超越星巴克中国？霸王茶姬还有距离张俊杰踌躇满志，在去年立下了一个颇为大胆的目标——让这家创立仅八年的品牌“超越星巴克中国”。一直以来，想要挑战星巴克的茶饮和咖啡品牌可不少。但星巴克所凭借的，不只是门店数量和销量，还有多年沉淀下来的品牌力与一大批忠诚的用户。据晚点LatePost报道，霸王茶姬2024年的同店销售额下滑超过了30%。","market":"us","thumbnail":"https://static.tigerbbs.com/f280e3bbd093aba8f2839ab78ceca472","type":0,"news_type":0,"thumbnails":["https://static.tigerbbs.com/f280e3bbd093aba8f2839ab78ceca472"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://mp.weixin.qq.com/s/liPm9Td6y6ExnhCCPG8P8w","is_publish_highlight":true,"source_rank":0,"column":"","sentiment":"0","news_top_title":"90后卖奶茶赴美IPO，离“东方星巴克”还有多远？","news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lsy1588053976797","symbols":["CHA"],"gpt_icon":1},{"id":"2522527023","title":"野心VS压力，霸王茶姬和张俊杰的AB面","url":"https://stock-news.laohu8.com/highlight/detail?id=2522527023","media":"听潮TI","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2522527023?lang=zh_cn&edition=fundamental","pubTime":"2025-03-28 19:25","pubTimestamp":1743161128,"startTime":"0","endTime":"0","summary":"往前回溯，霸王茶姬这几年的增长，几乎是爆发式的。霸王茶姬的加速，有客观原因，也有主观原因。霸王茶姬2021年完成3亿元的两轮融资后，开始加速拓店。02草根、“枭雄”、野心家，张俊杰迈向更难一步霸王茶姬年轻的创始人张俊杰，无论如何都会处在聚光灯下，被讨论、被关注。一位霸王茶姬管理层此前向晚点LatePost透露，张俊杰在内部推崇华为的狼性文化，要求每个员工“必须兼具匪气和文气、猴气和虎气。”","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://tech.ifeng.com/c/8i5zILNYGwM","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["BK4590","CHA","BK4085","LU0128526141.USD","LU0029874061.USD","VS","BK4598","BK4135","AB"],"gpt_icon":0},{"id":"2522527054","title":"霸王茶姬，始终瞄着星巴克丨咖啡茶饮“龙门阵”","url":"https://stock-news.laohu8.com/highlight/detail?id=2522527054","media":"21世纪经济报道","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2522527054?lang=zh_cn&edition=fundamental","pubTime":"2025-03-28 19:18","pubTimestamp":1743160684,"startTime":"0","endTime":"0","summary":"21世纪经济报道记者易佳颖上海报道北京时间3月26日凌晨，霸王茶姬正式向美国证券交易委员会（SEC）公开提交招股书。招股书显示，2024年，霸王茶姬GMV为295亿元（人民币，下同），营收124.05亿元，净利润25.15亿元，净利润率20.3%。相比于其他家茶饮品牌集中扎堆港股上市，霸王茶姬却选择了美股。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202503283359458812.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202503283359458812.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4209","BK4588","LU0882574139.USD","BK4585","BK4504","LU0823411888.USD","BK4610","BK4535","CHA","SBUX","IE00B3T34201.USD"],"gpt_icon":0},{"id":"2522759546","title":"霸王茶姬成功背后的必然性：极简主义","url":"https://stock-news.laohu8.com/highlight/detail?id=2522759546","media":"新浪证券","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2522759546?lang=zh_cn&edition=fundamental","pubTime":"2025-03-28 16:34","pubTimestamp":1743150840,"startTime":"0","endTime":"0","summary":"　　3月26日，霸王茶姬向美国证券交易委员会提交了公开招股书，正式迈出IPO这一步。　　作为头部现制茶饮品牌，霸王茶姬的净利率高达20.3%，远超竞争对手，而且根据券商研报数据，在门店经营利润方面，霸王茶姬以绝对优势领先。　　从表面上看，霸王茶姬的成功，是因为避开了鲜果茶主流赛道、踩中了国潮和消费升级的风口。　　截至2024年12月31日，霸王茶姬旗下共有6440家门店，其中97.4%为加盟门店，贡献了93.8%的收入。","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/observe/2025-03-28/doc-inerexcm9819377.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["CHA"],"gpt_icon":0},{"id":"1109276600","title":"霸王茶姬没有辜负茶叶","url":"https://stock-news.laohu8.com/highlight/detail?id=1109276600","media":"远川研究所","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1109276600?lang=zh_cn&edition=fundamental","pubTime":"2025-03-28 10:02","pubTimestamp":1743127347,"startTime":"0","endTime":"0","summary":"与同行相比，霸王茶姬的经营指标也颇具特色。论成立时间，霸王茶姬比奈雪晚3年，比茶百道晚9年，比蜜雪冰城晚了整整20年。但在蜜雪冰城的招股书中，霸王茶姬以最浅的资历做到了全国第四大茶饮品牌。霸王茶姬的出杯效率非常高，号称八秒出杯、口感误差在千分之二的爆款产品“伯牙绝弦”，就是极简原料与制茶设备共同作用的结果。霸王茶姬也得以提速扩张，甚至在同行关店的疫情期间还逆势抄底，和星巴克中门对狙开大店。","market":"us","thumbnail":"https://static.tigerbbs.com/5b3ae44055ce51874bdd799f0f546652","type":0,"news_type":0,"thumbnails":["https://static.tigerbbs.com/5b3ae44055ce51874bdd799f0f546652"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://mp.weixin.qq.com/s/p9YpLi8ylXGIiEtkHLuWqA","is_publish_highlight":true,"source_rank":0,"column":"","sentiment":"0","news_top_title":"霸王茶姬没有辜负茶叶","news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lsy1585097861883","symbols":["CHA"],"gpt_icon":0},{"id":"2522656385","title":"霸王茶姬美股上市：2024年日均新增8家门店，Q4同店GMV下滑18.4%","url":"https://stock-news.laohu8.com/highlight/detail?id=2522656385","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2522656385?lang=zh_cn&edition=fundamental","pubTime":"2025-03-28 09:24","pubTimestamp":1743125094,"startTime":"0","endTime":"0","summary":"招股书显示，2024年末，霸王茶姬门店数量达6440家，全年GMV达到295亿元，收入124.1亿元，是2022年的25.3倍，净利润25.15亿元，净利率20.3%。在门店数量和GMV、收入、利润快速增长的背后，2024年下半年，霸王茶姬同店GMV增速已出现放缓的趋势，2024年四季度同店GMV同比下滑18.4%。截至2024年12月31日，霸王茶姬共有6440家门店，其中国内共有6284家门店和海外有156家门店。霸王茶姬向外扩张发生在2022年。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/254011","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["CHA"],"gpt_icon":0},{"id":"2522551503","title":"霸王茶姬招股书拆解：门店平均月流水50万+，比蜜雪冰城更赚钱？","url":"https://stock-news.laohu8.com/highlight/detail?id=2522551503","media":"剁椒娱投","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2522551503?lang=zh_cn&edition=fundamental","pubTime":"2025-03-27 23:22","pubTimestamp":1743088965,"startTime":"0","endTime":"0","summary":"此前，一位来自某二线城市的加盟商向剁椒透露，其所经营的霸王茶姬门店，每个月的流水大约能达到 50 万，利润基本可以维持在 5 万左右。霸王茶姬的高速增长与市场潜力，在招股书一组组亮眼的数据中展露无遗。更引人注目的是其盈利能力，招股书显示，霸王茶姬的毛利率达 51.5%，净利率为 20.3%，远超行业平均水平，也高于蜜雪冰城的 18.7% 和古茗的 17.4%，成为茶饮赛道名副其实的 “最赚钱玩家”。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://tech.ifeng.com/c/8i3d9JVFQ0X","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["CHA","BK1616","BK1233"],"gpt_icon":1},{"id":"2522301620","title":"霸王茶姬年入124亿冲刺IPO，“中国孤儿”要去美国敲钟了！","url":"https://stock-news.laohu8.com/highlight/detail?id=2522301620","media":"市场资讯","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2522301620?lang=zh_cn&edition=fundamental","pubTime":"2025-03-27 21:24","pubTimestamp":1743081840,"startTime":"0","endTime":"0","summary":"炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　6440家门店撑起一个IPO。　　屡屡传出赴美IPO的霸王茶姬，终于揭开神秘面纱，正式公开《招股书》。　　3月26日晚，霸王茶姬向美国证券交易委员会公开递交《招股书》，股票代码为CHA。这意味着霸王茶姬将在纳斯达克上市，也将成为首个登陆美股的中国新茶饮品牌。如今，霸王茶姬的IPO动作，无疑让本就“喧嚣”的新茶饮赛道又增加了几分热闹。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/hyyj/2025-03-27/doc-inerceui7893895.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["CHA"],"gpt_icon":1},{"id":"2522741305","title":"年赚25亿元的霸王茶姬，冲击IPO了","url":"https://stock-news.laohu8.com/highlight/detail?id=2522741305","media":"虎嗅网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2522741305?lang=zh_cn&edition=fundamental","pubTime":"2025-03-27 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19:55","pubTimestamp":1743076500,"startTime":"0","endTime":"0","summary":"　　继蜜雪冰城以千亿市值打破港股“破发魔咒”后，霸王茶姬以“美股茶饮第一股”的姿态递交招股书，试图用“东方茶”重构全球资本市场对中式消费品牌的认知。　　截至2024年，其GMV达295亿元，门店数两年翻6倍至6440家，净利润率20.3%的亮眼数据，不仅刷新行业纪录，更揭示了新茶饮从“规模内卷”向“价值深耕”的转型逻辑。　　从招股书来看，在茶饮行业普遍陷入“开店即亏损”的困局时，霸王茶姬的财务数据堪称“反常识”。","market":"us","thumbnail":"https://static.tigerbbs.com/13af5e38dda37e01026528712399eabf","type":0,"news_type":0,"thumbnails":["https://static.tigerbbs.com/13af5e38dda37e01026528712399eabf"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/drinks/2025-03-27/doc-inerceuh0476869.shtml","is_publish_highlight":true,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["CHA"],"gpt_icon":1},{"id":"2522560377","title":"单店业绩步入常态化增长轨道、出海寻增量??霸王茶姬招股书里藏着哪些秘密？","url":"https://stock-news.laohu8.com/highlight/detail?id=2522560377","media":"每日经济新闻","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2522560377?lang=zh_cn&edition=fundamental","pubTime":"2025-03-27 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