TL;DR

· 100+ Brands (including Uber, Amazon, BMW) onboarded XION

· 800K+ Monthly Active Users, DAU/Market Cap ratio leading all L1s

· 18M+ Developer Toolkit invocations

· 25+ Major News Releases

In the first half of 2025, XION hit an inflection point.

In just six short months, XION has transformed from a chain-centric sandbox into a fully operational platform supporting real-world consumer applications, institutional-grade infrastructure, and a global community. From powering global marketing campaigns for Uber and Amazon, to enabling institutional access through Anchorage; from launching DAVE — the industry's first mobile developer toolkit, to bringing the "Prometheus Fire" to five continents, XION is showing the world what happens when crypto "disappears".

Massive User Adoption

The aspiration of "onboarding a billion users into crypto" often lingers as a mere demo and a funding pitch deck.

Whereas at XION, that vision has become a reality: over 150 brands, including Uber, Amazon, BMW, Lacoste, LEGO, Travelex, have launched marketing campaigns on XION through the EarnOS platform. These are not superficial integrations — they have collectively achieved over 35 million brand impressions, engaging over 4 million users deeply through AR experiences, social interactions, and digital rewards. The extreme simplification of XION's infrastructure has made all of this possible.

The key to achieving this scale is chain abstraction: users only need an email login, no wallets, gasless transactions, all Web3 operations are automatically handled in the background, providing a Web2-like frontend experience. Feedback from brand partners indicates that XION's performance has even surpassed their traditional digital marketing efforts, leading many brands to increase their future budgets.

This momentum has extended to the developer ecosystem as well. Apps like Mercle, Talis, BlockX, Fractit, BlazeSwap are live on the mainnet, with Gods Legacy, Aura NFC already launched, and over 50 apps actively developing on the testnet. These products span identity, art, social trading, gaming, and real-world asset tokenization, aiming to serve everyday users rather than just pure crypto natives.

Meanwhile, EarnOS has completed a $5 million financing round to continue building the future of "user-owned ad revenue." XION participated as a strategic partner. Together, they are building a new model — allowing users, not platforms, to profit from the $1 trillion digital advertising industry each year.

The success of EarnOS and the thriving XION consumer app ecosystem prove that blockchain can maintain efficiency while remaining "invisible," yet still performing remarkably.

Gas-Free Transactions Using USDC

XION has become the first and only Layer 1 blockchain to support paying gas fees using USDC. Users do not need to hold or convert XION tokens; transactions settle in the background using USDC while still accruing value for the ecosystem.

This upgrade is a key step in eliminating the crypto "onboarding" barrier. Traditional Web3 users often drop off before their first transaction. With XION's USDC gas-free mechanism, they can use dApps in a familiar, natural way, significantly boosting conversion rates for various activities and applications.

Institutional Infrastructure and Compliance

In the first half of 2025, XION significantly expanded institutional access channels:

· Anchorage Digital has supported XION's custody, trading, and staking services, providing institutions with federal charter-level asset management.

· Ledger has integrated native support for XION, enabling over 6 million hardware wallet users worldwide to use it directly.

· XION has been listed on Bitvavo, HTX, Base, Axelar, and Aerodrome, further expanding liquidity and access channels.

· MiCA Compliance: XION has released a whitepaper compliant with the EU's MiCA Regulation Chapter 2 (Title II), becoming the first Layer 1 to comply with this regulatory standard.

These integrations broaden XION's user base, enhancing its long-term competitiveness in both institutional and retail markets.

DAVE: The First Blockchain Mobile Development Kit

Most of the world's internet activity happens on mobile, but Web3 has yet to catch up.

To address this, XION has introduced DAVE — the first complete mobile development toolkit designed specifically for blockchain, enabling 18 million mobile developers to directly access Web3 infrastructure without changing their existing development workflow. Developers can continue using React Native, support biometric login, wallet-less/mnemonic-less integration, access the full XION abstraction technology stack, and build blockchain-native applications on iOS and Android.

DAVE has already supported multiple real-world applications and has become a core pillar of the XION developer ecosystem, bringing true mainstream mobile adoption path to Web3.

Ecosystem and Developer Growth

In the first half of 2025, XION initiated several initiatives to support entrepreneurship and developers:

· Proof of Concept: Becoming one of the largest online Web3 startup competitions, awarding over $250,000 to mobile applications core to "proof logic."

· XION House: Establishing presence in countries and regions such as Asia Pacific, Argentina, Brazil, India, Nigeria to support local developer ecosystems.

· zkHack Berlin: Showcasing innovative ZK applications built on XION, including honest verifier zero knowledge proofs and secure gaming infrastructure.

· Believathon: Attracting over 500 global developers, providing a complete "from ideation to launch" path.

These activities have collectively propelled XION to become one of the fastest-growing developer communities in the consumer Web3 space.

Community and Culture

XION has always prioritized the community, especially evident in the first half of 2025:

· The Promethean Saga: Increasing daily active users to between 50,000 and 100,000, with monthly active users exceeding 800,000.

· DAU/Market Cap Ratio: XION currently has the highest DAU to market cap ratio among all L1 projects.

·Proof of Creativity: Launching a creative incentive project in the fields of art, music, and film, with a total prize pool of $20,000, forming a long-term support plan for XION ecosystem creators.

XION places great emphasis on cultural shaping. Developers are coding, the community is storytelling—both are equally important.

Influence and Momentum

While expanding infrastructure and community, XION is also rapidly increasing its exposure on mainstream and crypto media channels:

· Adam Bates (former Cardano CMO) has joined XION as Chief Marketing Officer;

· Burnt Banksy appeared at NASDAQ, NYSE, and Token2049 Dubai;

· XION has been featured in numerous European and American media reports;

· XION has even publicly expressed interest in acquiring Fyre Festival, aiming to explore core issues urgently needing resolution in Web3, such as "narrative control, trust, and redemption."

For XION, marketing is not a post facto remedy but a key weapon in guiding the next billion users.

Core Infrastructure Upgrades

The first half of the year involved not only application development but also significant upgrades at the protocol level:

· Block time accelerated by 3x, achieving instant finality;

· Addition of Session key, Passkey, and secure OAuth flow support;

· Built-in bridging, staking, and governance features;

· Cross-chain liquidity access enabled through Axelar and Base integrations.

XION has also integrated with EigenLayer to support Actively Validated Services, enhancing privacy, automation, cross-chain communication, and other development tools. Now, developers can build consumer-grade applications on infrastructure with over $140 billion in security through "re-staking."

Second Half of 2025

The foundation has been solidified.

In the second half of the year, we will see more consumer-grade applications go live, deeper USDC Gas applications, more institutional integrations, and global deployments of cultural and technical projects. More marketing efforts, more developers, more users, more enthusiasm.

The 'Fire of Prometheus' has been passed on to a new generation of builders. If you are building a product, a narrative, or a community and want it to thrive on-chain, now is the perfect time.

XION will not wait, and neither should you.

Original Article Link

This article is a contributed piece and does not represent the views of BlockBeats

Welcome to join the official BlockBeats community:

Telegram Subscription Group: https://t.me/theblockbeats

Telegram Discussion Group: https://t.me/BlockBeats_App

Official Twitter Account: https://twitter.com/BlockBeatsAsia