TradingKey - While Google’s Waymo and Tesla's newly launched Robotaxi currently dominate the autonomous driving space, OpenAI — armed with tools like ChatGPT and Sora — is reportedly preparing to enter the arena. Some analysts suggest that OpenAI could develop a new type of autonomous driving technology and business model that relies less on real-world data and more on simulated environments.

According to a June 25 report by The New York Times, OpenAI CEO Sam Altman has expressed strong interest in pursuing major breakthroughs in next-generation autonomous driving technology.

During a podcast last week, Altman said, “We have some new technology that could just do self-driving for standard cars way better than any current approach has worked. If our A.I. techniques can really go drive a car, that’s pretty cool.”

The report notes that the technology is still in its early stages and may involve OpenAI’s text-to-video model Sora and its robotics team. However, commercialization remains a distant goal.

In fact, as early as 2024, some observers suggested that the Sora model could revolutionize autonomous driving. Analysts pointed out that current autonomous driving systems largely rely on sensor-based perception technologies such as radar and cameras, which have certain limitations in complex traffic situations and unexpected events. Sora’s ability to simulate the physical world offers a fresh direction for development.

Zhou Hongyi, founder of Qihoo 360, noted that Sora demonstrates not only video generation capabilities but also how large AI models, once they understand and can simulate the real world, can lead to innovations and breakthroughs.

Tesla’s recently launched Robotaxi in Austin, Texas is also moving in this direction, focusing on AI-driven vision-based autonomous driving, unlike Waymo, which relies heavily on lidar and other sensor technologies.

This means OpenAI could become one of Tesla Robotaxi’s biggest future competitors. Given the complicated relationship between Tesla CEO Elon Musk and OpenAI, the rivalry could become particularly intense.

The New York Times further pointed out that the key question now is whether OpenAI can deliver — and trust — a fundamentally different approach to autonomous driving, one that leans less on real-world data and more on advanced simulations, synthetic data, and breakthroughs in generalizable AI.

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