Blackbird-backed Tracksuit banks $38m to win over marketers

The Australian Financial Review
11 Jun

Tracksuit, a market research start-up backed by investment firm Blackbird, has lifted its valuation to about $400 million after completing a fresh capital raising and scrapping its co-chief executive model.

Tracksuit provides software used by companies, including telehealth company Eucalyptus, Woolworths-owned grocery delivery service Milkrun, and Uber Eats to conduct weekly surveys that track how consumers feel about their brands.

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