The 2025 Airdrop narrative has quietly been rewritten. In the past, "farming for air-drops" relied on speed and diligence, but now this game has entered a new stage — the algorithmic era, or rather, the Mindshare era.

As a representative product of the InfoFi network, Kaito AI transforms on-chain social behavior into structured data through a "Yap-to-Earn" model, and reallocates attention through points and leaderboards, establishing a new logic of "verbal farming": no longer just mechanical interaction, but a competition of content, propagation, and algorithmic weight. Many projects, after introducing the Kaito mechanism, have shown a highly linked social media volume and market price before and after their token's listing. Social activity is no longer just a promotional result but has become a key variable that influences airdrop allocation and market expectations.

Below are some known crypto projects that have allocated airdrop shares to Kaito users and Yappers, as well as Kaito's own airdrop situation:

Kaito's Own Airdrop

Total supply and allocation: The total supply of Kaito AI is 1 billion $KAITO tokens, with 33.3% (approximately 333 million) specifically allocated for airdrops, while 10% of the tokens were allocated to the initial community and ecosystem.

Qualification criteria: Eligible participants include users who have accumulated Yaps points through social media interaction and content creation, as well as users holding Genesis NFTs at the time of the snapshot.

Allocation basis: Kaito's airdrop aims to incentivize user participation and contribution, and is distributed based on Yaps points, Genesis NFT holdings, and contributions to the ecosystem.

Many projects choose to collaborate with Kaito, conducting airdrops through the Kaito platform or targeting Kaito Yappers and holders to incentivize their community participation and promotion. Here are some examples:

Huma Finance (HUMA)

Huma Finance plans to use 0.5% of the token for rewarding Huma Yappers, while some rewards will also be distributed to the broader Kaito ecosystem to drive PayFi and Huma adoption.

Based on X platform's tweet timing distribution and event analysis, late May was the most intense period of discussion for the year, with multiple positive events triggering a surge in social platform activity. In the previous April, the release of Huma 2.0 and its integration with protocols like Solana, Jupiter, Kamino, briefly ignited DeFi community fervor.

LOUD

LOUD launched through an "Initial Attention Offering (IAO)" release mechanism, with the entire participation process closely tied to Kaito's product ecosystem. Users are required to post about LOUD on Platform X, establish on-chain reputation on Kaito, and only then qualify for the IAO whitelist or participate in the public sale. Furthermore, LOUD's weekly token fee refund mechanism is also distributed based on Kaito's Mindshare leaderboard.

According to Grok's analysis of tweet timing distribution data, June 1st marked the peak of the year in terms of overall activity, predominantly driven by events such as the token IAO completion, $LOUD listing on Meteora DEX, leaderboard rewards distribution, and intense price volatility. The token experienced a 25.28% freefall within 24 hours of listing, sparking a heated debate on whether "Loud is a meme or a part of SocialFi."

Story (IP)

The Story project's airdrop rewards target Kaito Genesis NFT holders and high-quality content creators associated with Story, based on long-term contribution data since 2023.

In 2025, Story leveraged its mainnet launch and the listing of the $IP token to quickly become a trending project on Platform X. Analyzing tweet timing distribution and key events, the mid-February period (February 11th to 27th) stood out as the peak phase of the year in terms of discussion intensity. The continuous posting by the platform's officials and core users, coupled with exchange listings, airdrop activities, and synchronized market sentiment releases, collectively propelled the project to a high level of social attention.

Berachain (BERA)

Berachain distributed 1.25 million $BERA to social contributors, specifying that users eligible for the social airdrop and holding a Kaito Yaps account would receive additional rewards.

According to data on the X platform, during the February mainnet launch of Berachain and the $BERA airdrop period, social interactions and market sentiment saw a simultaneous uptick, forming the peak period of the year in terms of volume.

On the mainnet launch day, Berachain simultaneously conducted a large-scale airdrop of $BERA (15.8% of total supply, with a market cap of $6.32 billion) and saw multiple exchanges, including Binance, Coinbase, and OKX, go live simultaneously, driving the price to a peak of $14.99 within the day. High trading activity, airdrop participation thresholds, and price volatility collectively fueled significant attention on social platforms, with estimated tweet impressions reaching the million mark, and market-related discussions occupying over 70% of the conversation.

Wayfinder (PROMPT)

Wayfinder allocated 40% of its PROMPT token to the community, including 5 million PROMPT allocated for the social task plan for Kaito AI. Out of this, 4 million PROMPT was allocated to users reaching the "Emerging Yapper" level (100+ posts) and sharing relevant content, while the remaining 1 million PROMPT was distributed to "Emerging Yappers" with Yaps scores below 90 but above 0. KAITO holders also received a 30% additional bonus.

Based on time distribution and discussion density analysis, the mid of April marked the peak of the annual social volume for Wayfinder, driven mainly by the official launch of $PROMPT, trading activation on multiple platforms, commencement of airdrop claims, and Wayfinder's proactive response to the MEV attack incident.

Initia

Initia's airdrop rules specify that 5% of the tokens are allocated to Twitter active users, which, combined with Kaito's incentive mechanism, represents Initia's airdrop share to Kaito users.

In the first half of 2025, the modular blockchain project Initia, with its mainnet launch, token issuance ($INIT), and endorsement by Binance Launchpool, briefly dominated the trending topics on the X platform. According to the platform's public data and mainstream crypto media sources, the late mid to late April period witnessed an absolute peak in social volume, with key events unfolding, including the mainnet launch, $INIT listing on multiple exchanges, airdrop availability, and a daily trading volume soaring to $8.16 billion, propelling the project to a rapid rise in market attention and liquidity.

From the discussion content, it can be seen that the April heat was mainly driven by the three elements of "Mainnet Launch + Airdrop + Price Surge," accounting for nearly 65% of the overall topic. As we entered May, the focus of the discussion gradually shifted to governance issues, especially around the questioning of Proposal 39, sparking widespread community discussion on the transparency of the Initia Foundation's governance. The platform officials also responded multiple times and revised the proposal to maintain community trust. At the same time, $INIT hit an all-time high of $1.44 on May 13 before retracting, trading at $0.6975 at the beginning of June, indicating a slight cooling of market enthusiasm, with social discussions also stabilizing.

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