The growing popularity of mid-strength and low-alcohol beer is something winemakers want to replicate to meet changing consumer tastes, but up to now they have struggled to create a product that drinkers can get on board with. That could be about to change.
Treasury Wine Estates, Australia’s top producer, has invested $15 million over the past two years in specialist equipment at its Bilyara winemaking complex in South Australia’s Barossa Valley to improve the process of making a low-alcohol wine. And later this year the company will roll out a new low-alcohol brand called Sorbet.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.