Zenvia Inc. reported its financial results for 2024, highlighting a 38.1% increase in Normalized EBITDA, totaling BRL 105.1 million, yet falling short of the company's full-year guidance. Adjusted EBITDA reached BRL 95.3 million, marking a 23.6% increase. Despite these gains, the company faced challenges with lower profitability margins due to an increase in SMS costs and the competitive environment within the SaaS business. The CPaaS sector experienced a 17% year-over-year revenue growth, but higher SMS costs and lower margins from newly-acquired clients negatively impacted gross profit and margins. The SaaS business saw a decline in Q4 2024 revenues by 9.7% compared to Q4 2023, attributed to decreased revenue from Enterprise customers amidst fierce market competition and increased infrastructure costs in preparation for the Zenvia Customer Cloud launch. Zenvia's new strategic cycle, announced on January 13, 2025, focuses on its Zenvia Customer Cloud, launched in October 2024. This platform integrates the company's CX AI SaaS tools, aiming to enhance customer experience solutions. The platform has been adopted by approximately 6,000 companies, with 20% being international clients, generating close to BRL 180 million in revenue for the year. Looking ahead, Zenvia aims to sharpen its focus on accelerating organic growth, expanding its partner ecosystem, and streamlining operations to align with its new strategic direction. The company is optimistic about normalizing profitability in 2025, as observed in the initial months of the year.