The company, which is a sweet potato integrated industrial value chain operator made a breakthrough in its manufacturing last Dec, leading to the demand.

Catalist-listed Zixin Group Holdings 42w has begun to deliver substantial orders for its new product line of sweet potato crisp and fries snacks in February, according to a bourse filing on Apr 1.

The group, which is a sweet potato integrated industrial value chain operator, said that it has been exploring various production techniques to enhance the texture and flavor of its proprietary branded sweet potato crispy snack products over the years. 

In Dec 2024, the group made specific modifications to its production process, and utilized the VF vacuum low-temperature freshness-locking technology to regulate cooking time and temperatures. 

The group notes that this has led to a significant demand for these new products. 

It adds that the sweet potato fries market globally was US$1.62 billion ($2.18 billion) in 2024 and forecast to expand at a CAGR of 5% to reach US$2.65 billion by the end of 2034. 

The market value for the Chinese market is estimated at US$275.6 million and is forecasted to expand at a CAGR of 5.7% to reach a projected value of US$480.1 million by the end of 2034.

Shares in Zixin closed flat at 2.7 cents on Apr 1.