Release Date: February 13, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Could you clarify the factors that will result in the US growing, despite a challenging macro environment and illicit vape enforcement? A: Tadeu Marroco, CEO, explained that the US is expected to return to growth due to a lower base in 2024, market share gains, and investments in trade coverage and digital capabilities. The success of Velo-plus in new categories will also support growth. However, challenges in the legal Vapour market remain a headwind.
Q: Can you provide insights into Velo-plus's market share and distribution strategy in the US? A: Tadeu Marroco stated that Velo-plus accounts for about 7% of the total volume share, with a strong presence in New York. The product's higher moisture content resonates with various consumer types. Currently, Velo-plus is available in 75,000 outlets, with plans to expand to 110,000 by April.
Q: Why is Bangladesh's profit impact different from Pakistan's past excise tax increase? A: Tadeu Marroco explained that Bangladesh's ad-hoc excise increase, coupled with VAT and duty hikes on over 100 products, has significantly affected affordability. This differs from Pakistan, where the government took actions to mitigate illegal market growth after initial excise shocks.
Q: What gives you confidence in achieving the midterm guidance by 2026, and how does US performance factor into this? A: Tadeu Marroco highlighted investments in innovation, such as glo Hilo and Velo-plus, and a more supportive macroeconomic environment in the US. The expectation of improved enforcement against illicit Vapour products also contributes to confidence in achieving the guidance.
Q: What are your plans for the ITC hotel stake, and how does it fit into your capital allocation priorities? A: Tadeu Marroco stated that BAT does not intend to be a long-term shareholder in the hotel chain. The company plans to divest the stake at the right moment to maximize shareholder value and use the proceeds to achieve leverage targets by 2026.
Q: Can you provide details on the improvement in new category profit contribution? A: Soraya Benchikh, CFO, mentioned that the improvement was driven by revenue growth management, cost optimization, and a focus on high-profit pools. The company achieved a 500 basis point increase in gross margin for new categories, with significant contributions from tobacco heating products and modern oral.
Q: What are the implications of illicit Vapour growth outside the US, and how does it affect your investment strategy? A: Tadeu Marroco noted that the biggest challenges are in the US and Canada, with some markets like France and New Zealand managing Vapour well. Despite challenges, Vapour remains a significant opportunity for converting smokers, and BAT continues to advocate for proper regulation and enforcement.
Q: Could you explain the new tobacco regulations in Australia and their impact? A: Tadeu Marroco described the regulations as the most significant change since plain packaging in 2012, including new health warnings and pack format changes. These regulations, combined with ad-hoc excise increases, have contributed to the rise of the illegal market in Australia.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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