Release Date: November 06, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you elaborate on the growth expectations for 2025 and the main drivers behind it? A: Jason Vieth, President and CEO, explained that while the e-commerce business, particularly Amazon, has been a significant growth driver this year, they expect more growth from the wholesale business in 2025. This includes strategic expansion into new retail accounts and continued strong performance in the natural channel. The company plans to invest in growth opportunities across all channels, leveraging their strong consumer database and launching new products.
Q: Which products are resonating most with retailers as you expand into more mainstream grocery and big box retailers? A: Jason Vieth noted that while their legacy powdered creamers continue to perform well, liquid creamers have shown stronger sales velocity. Both categories are performing well, with liquid creamers seeing significant distribution wins. Additionally, coffee and instant latte products have been strong growth drivers, and new product launches in these categories are planned.
Q: How are you approaching discounts and promotional activities for the coming year? A: Jason Vieth stated that the company has strategically reduced pricing promotions to maintain brand equity, focusing instead on fewer, deeper sales events like Amazon Prime Day and Black Friday. The emphasis is on quality promotions that involve secondary displays and circulars at grocery stores, rather than frequent discounts.
Q: Have you expanded your customer base beyond the core health and wellness-focused consumers? A: Jason Vieth explained that Laird Superfood has successfully expanded its customer base from initial followers of the founders to health and wellness enthusiasts, and now to a broader audience that is health-aware. The company is carefully targeting new consumer sets while maintaining efficient marketing spend.
Q: How are you managing cash and liquidity given the return to growth and inventory needs? A: Anya Hamill, CFO, mentioned that the company has an available line of credit but has not needed to draw on it. They have been managing working capital efficiently and expect to continue generating positive cash flow. Jason Vieth added that while they plan to invest in inventory, they do not anticipate needing additional cash for operations and are confident in their current financial position.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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