Release Date: November 06, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Is the Cheeseburger Day triple play promotion expanding to other days, and is this part of the incremental discounting factored into the guidance? A: Yes, the Cheeseburger Day triple play promotion is expanding to Monday and Wednesday, stacking on top of existing promotions like Monster Mondays and Kids Days on Wednesdays. This is part of the incremental discounting factored into the guidance. (G.J. Hart, CEO)
Q: How has the loyalty 2.0 program impacted return visits and frequency with the expiration of rewards? A: The loyalty 2.0 program has exceeded expectations, with return visits and reward redemptions ahead of internal modeling. Guests are using their rewards effectively, and while there is a small amount of breakage, the program is driving increased visitation. (Todd Wilson, CFO)
Q: What is the current level of discounting compared to pre-COVID, and what is considered appropriate for the brand? A: Prior to the North Star Plan, discounts were around 4% of sales. The brand had reduced discounts but has strategically reintroduced them to drive trial and guest visits, responding to the competitive environment. (Todd Wilson, CFO)
Q: Can you provide more details on the 70 underperforming units and their impact on EBITDA? A: The 70 underperforming restaurants create a drag of approximately 215 basis points on total company restaurant level operating profit, with a loss of over $6 million on a trailing 12-month basis. Efforts are underway to support these restaurants and improve their performance. (Todd Wilson, CFO)
Q: What are the challenges and potential levers for improving restaurant-level margins into 2025? A: Improving traffic, labor productivity, supply chain cost management, and optimizing third-party business are key levers. Additionally, addressing the performance of the bottom 70 restaurants is crucial for margin improvement. (G.J. Hart, CEO)
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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