Release Date: October 30, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: How did the comps trend in August and September after the hurricane impact in July, and how is October tracking given the recent hurricanes? A: Jedidiah Gold, CFO, stated that there was sequential improvement each month during the quarter, with August and September in the mid-single-digit range, and further improvement in October. The guidance provided reflects these trends and expectations for November and December.
Q: What is the outlook for revenue per member growth in 2025, considering the Platinum pricing benefit and Titanium penetration? A: Jedidiah Gold, CFO, mentioned that the Titanium mix was a significant tailwind in the quarter, and they expect some continued benefit into 2025. However, specifics on 2025 will be provided in the Q4 call.
Q: How sticky has the Titanium membership been, and is there a comp spread between your highest and least penetrated markets? A: John Lai, CEO, noted that the Titanium membership has been very sticky with no degradation post-promotional closure. The comp spread has been even across markets, indicating universal demand for their services.
Q: Can you expand on the marketing initiatives and the balance between trial stimulation and brand awareness? A: John Lai, CEO, explained that they are increasing ad spend and being more promotional, focusing on brand awareness through new mediums like digital out-of-home. They are being measured and thoughtful with discounts to ensure smart marketing strategies.
Q: What are the drivers for 2025, and how does Mister Car Wash plan to stabilize same-site membership? A: John Lai, CEO, emphasized focusing on driving retail traffic as a primary goal. Jedidiah Gold, CFO, added that they are encouraged by retail trends and revenue per member growth, with initiatives to reduce churn and improve conversion rates.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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