As the realistic drama "Growing All Things" continues to surge in popularity and becomes a regular fixture on trending lists, this production not only depicts growth and harvest on the land but also subtly reflects the profound transformation of Chinese household wealth allocation strategies.

From a financial perspective, characters like Ning Xuexiang, who holds multiple land deeds, and Feng Er, who saves silver dollars to purchase land, vividly demonstrate precise asset allocation strategies as ordinary people caught in the tide of their times.

**Who Has the Best Economic Mind?**

Land serves as the key element driving the plot development in "Growing All Things." It represents not only the spiritual anchor and emotional destination for farmers but also the real estate treasure that characters in the drama cherish most. The show presents different approaches to asset allocation centered around land ownership.

**Scenario One**: Landlord Ning Xuexiang concentrated all his personal wealth in land deeds, putting "all eggs in one basket," demonstrating the tragedy caused by extremely concentrated asset allocation. In the drama, when the renowned landlord's daughter is kidnapped and bandits demand a hefty ransom, the miserly father refuses to "sell land to save his daughter," triggering the beginning of tragedy.

In reality, land as the "real estate" of that era had significant drawbacks of difficult liquidation and poor liquidity that Ning Xuexiang likely never considered. When faced with the "ransom crisis," it dealt him a devastating blow. In other words, if Ning Xuexiang had understood the importance of investment portfolio diversification and maintained reserves like grain and livestock, using a "real estate + other assets + cash flow assets" formula for wealth preservation, he might have protected his hard-earned family assets.

**Scenario Two**: Feng Er seized the opportunity to acquire land at low prices, demonstrating his deep understanding of the spot market and enabling correct investment decisions. In the drama, when the Ning family's daughter is kidnapped and everyone gathers to discuss, Feng Er immediately returns home to open his "silver dollar box" and rushes to the Ning family to propose purchasing land. For him, this was definitely not about "being a good person" to help Ning Xuexiang in his urgent need, but rather hoping he would reluctantly sell land at a relatively low price. This behavior reflects Feng Er's precise grasp of supply and demand changes in the spot market. In investment markets, low-priced commodities are often viewed as tempting traps, but such commodities typically have high investment potential and can be purchased without using leverage.

**iQiyi Inc.'s Strategy**

"Growing All Things" not only provides audiences with a vivid practical lesson in asset allocation through its characters but also serves as a demonstration of the asset allocation strategy behind its major backer—iQiyi Inc.

According to public information, "Growing All Things" is produced by China Central Television and iQiyi Inc., with joint production by Shangyi Media, Continental Brothers, Gaoxing Media, and Youyou Guangming Media, created by iQiyi Inc.'s Fengqi Studio.

On August 20th, iQiyi Inc. released its second quarter 2025 financial results for the period ending June 30th: total revenue reached 6.63 billion yuan, down 11% year-over-year. Net loss attributable to iQiyi Inc. was 133.7 million yuan, compared to a net profit of 68.7 million yuan in the same period last year. Under non-GAAP measures, net profit attributable to iQiyi Inc. was 14.7 million yuan, compared to 246.9 million yuan in the same period last year.

By business segment: membership services revenue was 4.09 billion yuan, down 9% year-over-year, mainly due to reduced content reserves compared to the same period last year; online advertising services revenue was 1.27 billion yuan, down 13% year-over-year, as some advertisers adjusted their advertising placement and promotional strategies due to macroeconomic pressures; content distribution revenue was 440 million yuan, down 37% year-over-year; other revenue was 830 million yuan, up 6% year-over-year.

Facing revenue challenges, how does iQiyi Inc. respond? Mini-dramas may be the next hot track that leading platforms compete for. According to reports, iQiyi Inc. has currently stockpiled approximately 15,000 vertical-screen mini-dramas, building a large-scale content library while focusing on premium mini-dramas through a "self-production + procurement" approach to form stable premium content supply.

iQiyi Inc. founder and CEO Gong Yu also stated that iQiyi Inc. will focus on innovation, investing in key growth areas including AI applications, mini-dramas, experience businesses, and overseas operations.

Regarding stock performance, as "Growing All Things" gained popularity, iQiyi Inc.'s stock price rose consecutively. On August 18th, iQiyi Inc. closed at $2.33 per share, up 17.09%, with trading volume of 108 million shares. As of the close of U.S. markets on August 20th local time, iQiyi Inc. stock price was $2.3, with a total market capitalization of approximately $2.215 billion.

Notably, multiple media outlets recently reported that iQiyi Inc. has hired Bank of America, China International Capital Corporation, and JPMorgan Chase as investment banks to advance its secondary listing plan in Hong Kong. Sources revealed that iQiyi Inc. aims to raise approximately $200-300 million through this financing, submit listing applications in the third quarter, and target completion before the 2026 Lunar New Year.

While iQiyi Inc. has not directly responded to confirm this news, it's foreseeable that the cultural content industry is becoming a new wealth "reservoir." From long-form dramas to mini-dramas, from traditional business to innovative business, leading platforms will inevitably convert diversified content asset allocation into important "money-generating assets": one begets two, two begets three, three begets all things.