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燕之屋
7.490
+0.480
6.85%
手动刷新
成交量:
16.84万
成交额:
118.90万
市值:
34.83亿
市盈率:
20.28
高:
7.500
开:
7.250
低:
7.110
收:
7.010
52周最高:
14.263
52周最低:
4.819
股本:
4.65亿
香港流通股本:
4.65亿
量比:
16.07
换手率:
0.04%
股息:
0.23
股息率:
3.13%
每股收益(LYR):
0.369
净资产收益率:
20.50%
总资产收益率:
8.71%
市净率:
4.29
市盈率(LYR):
20.28
市销率:
1.56
数据加载中...
总览
公司
新闻
公告
王石代言售价3168元的“总裁燕窝”遇冷,有平台付款人数65
红星新闻
·
04/23
王石“总裁燕窝”翻车,燕之屋的镰刀割不动了
21世纪经济报道
·
04/22
每日卖空追踪 | 燕之屋 04月22日卖空量成交2000股,卖空比例为10.42%
市场透视
·
04/22
格隆汇沽空预警榜 | 4月17日
格隆汇
·
04/19
燕之屋“押注”王石推高价燕窝,男性滋补市场能被撬动吗?
时代周报
·
04/18
燕之屋2024年利润再下滑:重营销吞噬利润 行业竞争格局恶化、智商税争议难解
新浪证券
·
04/17
非执行董事刘震增持燕之屋4000股 每股作价6.3港元
智通财经
·
04/17
非执行董事刘震增持燕之屋(01497)4000股 每股作价6.3港元
智通财经
·
04/17
燕之屋将于6月5日派发末期股息每10股2.15元
智通财经网
·
04/16
燕之屋(01497)将于6月5日派发末期股息每10股2.15元
智通财经
·
04/16
每日卖空追踪 | 燕之屋 04月14日卖空量成交400股,卖空比例为3.45%
市场透视
·
04/14
每日卖空追踪 | 燕之屋 04月10日卖空量成交1200股,卖空比例为4.41%
市场透视
·
04/10
燕之屋盘中异动 早盘快速上涨6.84%报6.250港元
市场透视
·
04/10
每日卖空追踪 | 燕之屋 04月08日卖空量成交800股,卖空比例为3.39%
市场透视
·
04/08
燕之屋盘中异动 大幅跳水16.67%
市场透视
·
04/08
燕之屋:业绩下滑,王石代言能救吗? 3168元/盒
和讯网
·
04/07
套路不断!王石玩不转万科,代言赚外快,燕之屋将中老年男性当新“韭菜”
Ofweek维科网
·
04/07
请王石代言,也缓解不了燕之屋的焦虑
市场资讯
·
04/03
燕之屋盘中异动 下午盘股价大跌5.66%报6.000港元
市场透视
·
04/03
“燕窝第一股”利润缩水背后:市场鱼龙混杂,重金营销效果难显
泰山财经
·
04/03
更多
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.wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250422181429a6c39c63&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["BK1237","01497"],"gpt_icon":0},{"id":"2528018883","title":"格隆汇沽空预警榜 | 4月17日","url":"https://stock-news.laohu8.com/highlight/detail?id=2528018883","media":"格隆汇","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2528018883?lang=zh_cn&edition=fundamental","pubTime":"2025-04-19 02:15","pubTimestamp":1745000100,"startTime":"0","endTime":"0","summary":"格隆汇勾股大数据显示,上一交易日大市沽空比例为17.17%,过去两个月大市日均沽空比例为17.65%。其中,比亚迪股份-R、南方沪深三百、工银南方国债沽空比率排名前三位,分别为100.00%、100.00%、100.00%。南方恒生科技、盈富基金、阿里巴巴-W的沽空金额排名前三位,分别为43.81亿、27.71亿、26.69亿。瑞浦兰钧、美丽华酒店、互太纺织的偏离值排名前三位,分别为10.08、4.28、4.27。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.jrj.com.cn/2025/04/19021549677536.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"jinrongjie_stock","symbols":["02800","82020","82331","HYDD.SI","01800","81211","03199","09961","01515","00020","09766","01477","00666","01497","89988","BYDDY","03188","HMTD.SI","00071","HBBD.SI","ANPDY","03033","02013","07711","HXXD.SI","80700","HTCD.SI","00290","01508","07788","LU1102505762.USD","80020","01211","002594","01382","IE0003795394.USD","02020","BABA","07311","81810","03133","09988","LU0501845795.SGD"],"gpt_icon":1},{"id":"2528369440","title":"燕之屋“押注”王石推高价燕窝,男性滋补市场能被撬动吗?","url":"https://stock-news.laohu8.com/highlight/detail?id=2528369440","media":"时代周报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2528369440?lang=zh_cn&edition=fundamental","pubTime":"2025-04-18 14:58","pubTimestamp":1744959539,"startTime":"0","endTime":"0","summary":"上个月,燕之屋官宣万科前总裁王石担任品牌代言人,正式进军男性滋补市场,引起市场关注及讨论。燕之屋此番“强行”拓展男性市场,恐难以激起“浪花”。燕窝作为高端养生食品市场的重要组成部分,其消费群体主要为女性。今年3月,燕之屋新增王石作为品牌代言人,试图通过“商界领袖”的品牌代言战略,开拓男性滋补市场,进一步扩大市场份额。2024年,燕之屋的净利润为1.56亿元,同比减少22.33%。自上市以来,燕之屋净利润增幅逐年缩小。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250418150632973c409d&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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16:28","pubTimestamp":1744878480,"startTime":"0","endTime":"0","summary":"2023年底,厦门燕之屋燕窝产业股份有限公司在数次次IPO后如愿迈入资本市场大门。然而,上市之后的燕之屋业绩表现疲软,2023年首份年报营收、净利润增速下滑。对于投资者而言,燕之屋的困境不仅是行业竞争加剧的缩影,更暴露出其商业模式和战略选择的深层隐忧。 燕之屋的利润下滑与销售费用失控直接相关。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/aigcy/2025-04-17/doc-inetnfms5878556.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["01497","BK1237"],"gpt_icon":0},{"id":"2528681347","title":"非执行董事刘震增持燕之屋4000股 每股作价6.3港元","url":"https://stock-news.laohu8.com/highlight/detail?id=2528681347","media":"智通财经","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2528681347?lang=zh_cn&edition=fundamental","pubTime":"2025-04-17 15:24","pubTimestamp":1744874640,"startTime":"0","endTime":"0","summary":"增持后最新持股数目约为7205.85万股,最新持股比例为15.48%。香港联交所最新资料显示,4月14日,非执行董事刘震增持燕之屋(01497)4000股,每股作价6.3港元,总金额为2.52万港元。增持后最新持股数目约为7205.85万股,最新持股比例为15.48%。追加内容本文作者可以追加内容哦 !","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250417152746a6bd9457&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250417152746a6bd9457&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["BK1237","01497"],"gpt_icon":0},{"id":"2528757864","title":"非执行董事刘震增持燕之屋(01497)4000股 每股作价6.3港元","url":"https://stock-news.laohu8.com/highlight/detail?id=2528757864","media":"智通财经","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2528757864?lang=zh_cn&edition=fundamental","pubTime":"2025-04-17 15:14","pubTimestamp":1744874057,"startTime":"0","endTime":"0","summary":"智通财经APP获悉,香港联交所最新资料显示,4月14日,非执行董事刘震增持燕之屋(01497)4000股,每股作价6.3港元,总金额为2.52万港元。增持后最新持股数目约为7205.85万股,最新持股比例为15.48%。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://www.zhitongcaijing.com/content/detail/1280013.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":"stock_zhitongcaijing","symbols":["01497","BK1237"],"gpt_icon":0},{"id":"2527269506","title":"燕之屋将于6月5日派发末期股息每10股2.15元","url":"https://stock-news.laohu8.com/highlight/detail?id=2527269506","media":"智通财经网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2527269506?lang=zh_cn&edition=fundamental","pubTime":"2025-04-16 17:09","pubTimestamp":1744794598,"startTime":"0","endTime":"0","summary":"智通财经APP讯,燕之屋(01497)发布公告,该公司将于2025年6月5日派发末期股息每10股2.15元。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025041617175194d73bf2&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025041617175194d73bf2&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["01497","BK1237"],"gpt_icon":0},{"id":"2527265625","title":"燕之屋(01497)将于6月5日派发末期股息每10股2.15元","url":"https://stock-news.laohu8.com/highlight/detail?id=2527265625","media":"智通财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2527265625?lang=zh_cn&edition=fundamental","pubTime":"2025-04-16 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.wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250414180602a6b9e4bf&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["01497","BK1237"],"gpt_icon":0},{"id":"2526539585","title":"每日卖空追踪 | 燕之屋 04月10日卖空量成交1200股,卖空比例为4.41%","url":"https://stock-news.laohu8.com/highlight/detail?id=2526539585","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2526539585?lang=zh_cn&edition=fundamental","pubTime":"2025-04-10 18:05","pubTimestamp":1744279549,"startTime":"0","endTime":"0","summary":"燕之屋北京时间04月10日,涨6.67%,卖空量成交1200股,较上一交易日增加100%更多个股卖空数据请看下面视窗:卖空数据是观测市场多空博弈的关键指标:短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹;长期结合基本面恶化则预警下行风险。需注意其局限性:卖空行为包含对冲需求,未必单纯看空;机构可能通过衍生品做空未体现在数据中,且散户跟风易扭曲信号。股市有风险,请谨慎决策。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250410180553a454c3d6&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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10:27","pubTimestamp":1744252052,"startTime":"0","endTime":"0","summary":"2025年04月10日早盘10时27分,燕之屋股票出现异动,股价快速拉升6.84%。截至发稿,该股报6.250港元/股,成交量4800股,换手率0.00%,振幅6.67%。燕之屋股票所在的包装食品行业中,整体涨幅为0.21%。其相关个股中,未来发展控股、锅圈、第一太平涨幅较大,振幅较大的相关个股有未来发展控股、正味集团、锅圈,振幅分别为13.64%、11.76%、9.91%。燕之屋此前砸重金签下巩俐、王一博代言,但公司业绩增速下滑。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202504101027329733c23b&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202504101027329733c23b&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["BK1237","01497"],"gpt_icon":0},{"id":"2525836864","title":"每日卖空追踪 | 燕之屋 04月08日卖空量成交800股,卖空比例为3.39%","url":"https://stock-news.laohu8.com/highlight/detail?id=2525836864","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2525836864?lang=zh_cn&edition=fundamental","pubTime":"2025-04-08 18:05","pubTimestamp":1744106746,"startTime":"0","endTime":"0","summary":"燕之屋北京时间04月08日,跌2.5%,卖空量成交800股,较上一交易日增加100%更多个股卖空数据请看下面视窗:卖空数据是观测市场多空博弈的关键指标:短期可反映市场情绪,高卖空比例预示看空预期,但极端值可能触发轧空反弹;长期结合基本面恶化则预警下行风险。需注意其局限性:卖空行为包含对冲需求,未必单纯看空;机构可能通过衍生品做空未体现在数据中,且散户跟风易扭曲信号。股市有风险,请谨慎决策。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250408180551a6b3ed98&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250408180551a6b3ed98&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["01497","BK1237"],"gpt_icon":0},{"id":"2525983796","title":"燕之屋盘中异动 大幅跳水16.67%","url":"https://stock-news.laohu8.com/highlight/detail?id=2525983796","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2525983796?lang=zh_cn&edition=fundamental","pubTime":"2025-04-08 14:34","pubTimestamp":1744094091,"startTime":"0","endTime":"0","summary":"2025年04月08日下午盘14时34分,燕之屋股票出现异动,股价快速下挫16.67%。截至发稿,该股报5.000港元/股,成交量1.76万股,换手率0.00%,振幅18.67%。燕之屋股票所在的包装食品行业中,整体涨幅为0.27%。其相关个股中,卫龙美味、纽曼思、百果园集团涨幅较大,振幅较大的相关个股有未来发展控股、锅圈、纽曼思,振幅分别为32.14%、21.98%、20.00%。燕之屋此前砸重金签下巩俐、王一博代言,但公司业绩增速下滑。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025040814345197319bf2&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025040814345197319bf2&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["01497","BK1237"],"gpt_icon":0},{"id":"2525173058","title":"燕之屋:业绩下滑,王石代言能救吗? 3168元/盒","url":"https://stock-news.laohu8.com/highlight/detail?id=2525173058","media":"和讯网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2525173058?lang=zh_cn&edition=fundamental","pubTime":"2025-04-07 10:47","pubTimestamp":1743994043,"startTime":"0","endTime":"0","summary":"【燕之屋业绩下滑,王石代言能否扭转局面?】3月18日,王石成为燕之屋品牌代言人,为“总裁碗燕”代言。官宣后,其宣传广告在各大机场、高铁站亮相。“总裁碗燕”一盒6碗装,售价3168元,平均一碗528元。燕之屋此前砸重金签下巩俐、王一博代言,但公司业绩增速下滑。2021年至2023年,收入和净利润增长放缓,2024年净利润更是下降。燕之屋销售及经销费用占比较高,“总裁碗燕”虽已出货近一万盒,但产品营业价值与销售价格相比不值一提。燕窝营养价值也存争议。(责任编辑:张晓波)","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250407105325a6b20ab4&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250407105325a6b20ab4&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["01497","BK1237","000002","BK1521","BK1240","IE0034224299.USD","BK1555","BK1507"],"gpt_icon":0},{"id":"2525035142","title":"套路不断!王石玩不转万科,代言赚外快,燕之屋将中老年男性当新“韭菜”","url":"https://stock-news.laohu8.com/highlight/detail?id=2525035142","media":"Ofweek维科网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2525035142?lang=zh_cn&edition=fundamental","pubTime":"2025-04-07 10:03","pubTimestamp":1743991418,"startTime":"0","endTime":"0","summary":"这些在王石身上的光环,或许是燕之屋选择其代言的原因。不难发现,巩俐的受众群体是中老年女性还好理解。2024年,燕之屋收入达20.5亿元,同比增长4.37%;净利润达1.6亿元,同比下降24.18%。燕之屋卖不动了怎么办,以王石代言为“跳板”,燕之屋将中老年男性当新“韭菜”。2024年全年,燕之屋销售及经销费用达6.71亿元,同比增长19.08%,占收入比例约为33%。还好,燕之屋不骗“穷人”!!!","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025040710043094cdab6a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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收割不动女性消费者的燕之屋,想通过王石,为一个传统“贵妇品牌”注入新的叙事。这场违和又高调的跨界营销背后,其实藏着燕之屋的深层焦虑。至于燕之屋为何会请王石当代言人,外界的看法却出奇一致——想赚男人的钱。财报显示,2021年至2023年,燕之屋的销售费用分别为3.99亿元、5.04亿元、5.63亿元;销售费用率分别为26.48%、29.6%、28.67%。2024年,燕之屋销售及经销开支攀升至6.7亿元,同比增长19%,占总营收的32%。","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/chanjing/gsnews/2025-04-03/doc-inerxhxn5335994.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK1237","BK1507","LU2148510915.USD","BK0028","000002","BK0086","LU1064130708.USD","BK0180","LU1328615791.USD","IE0034224299.USD","BK1555","BK0187","BK0273","BK0196","BK0157","BK0178","BK1521","LU1064131003.USD","01497","BK0188","BK0174","BK1240"],"gpt_icon":0},{"id":"2524406353","title":"燕之屋盘中异动 下午盘股价大跌5.66%报6.000港元","url":"https://stock-news.laohu8.com/highlight/detail?id=2524406353","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2524406353?lang=zh_cn&edition=fundamental","pubTime":"2025-04-03 13:00","pubTimestamp":1743656403,"startTime":"0","endTime":"0","summary":"2025年04月03日下午盘13时00分,燕之屋股票出现波动,股价快速跳水5.66%。截至发稿,该股报6.000港元/股,成交量3200股,换手率0.00%,振幅3.93%。燕之屋股票所在的包装食品行业中,整体跌幅为0.07%。财报数据显示,2024年燕之屋的销售与经销开支为6.7亿元,上年同期为5.63亿元。目前,公司已拥有国内外授权专利190项,发明专利26项,位居全球燕窝行业专利总量榜首。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250403130004a44c2a47&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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07:30","pubTimestamp":1743636641,"startTime":"0","endTime":"0","summary":"近日,“燕窝第一股”燕之屋发布了2024年业绩报告,报告显示,2024年净利润为1.6亿元,较2023年下滑24.18%,打破了此前连续四年净利润增长的趋势。业绩下滑背后,是营销费用激增、研发投入薄弱、行业及消费环境变化等多重挑战的集中爆发。对于利润下滑,公司在年报中坦言,主要源于销售费用激增。有科学检测显示,燕窝中唾液酸的营养价值与鸡蛋、牛奶相近。除了价格争议,燕窝的产品投诉也呈现高发态势。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250403080441a6adc413&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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