人工智能「身兼多職」中國「雙11」購物節升級

中國新聞網

10/19

中新社北京10月19日電 (記者夏賓)今年的「雙11」購物節大幕已啓，中國各大電商平臺紛紛發力，人工智能(AI)在其中「身兼多職」。　　對商家而言，AI不僅僅是運營工具，更化身成為決策大腦，直接助力生意落地。天貓總裁劉博在近日舉行的天貓「雙11」發佈會上直言：「AI正為品牌打開全新增長空間。」　　據悉，今年以來，淘寶天貓押注投入AI產研，為品牌帶來發展新機會。淘寶天貓平臺的算力提升40倍，對用戶...

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AI化，覆蓋從經營分析、商品運營、素材製作，到人羣運營等絕大部分環節，讓商家在天貓的經營進入智能時代，提升效率並累計為商家節省數百億元人民幣的成本。　　作為大促節點商家進行種草帶貨的重要陣地之一，嗶哩嗶哩(下稱「B站」)的日均活躍用户已達到1.09億。此次「雙11」，B站將AI技術放入UP主內容合作平台，提供更強的選人能力，優化商家和UP主之間撮合效率。　　今年京東「雙11」則免費向商家開放京小智、京點點等AI工具，大模型客服能縮短用户諮詢等待時間；數字人JoyStreamer、模型開發平台JoyBuilder等工具還提供免費體驗，讓中小商家不用再為技術投入發愁。　　抖音電商的AI應用具有更鮮明的內容生態烙印，巨量雲圖整合大數據與AI大語言模型技術，深度分析消費者行為與內容偏好，幫品牌商家定位商品核心賣點，發掘潛力營銷場景。　　對消費者而言，AI是購物時的「小助手」，也進一步提升物流體驗的好感度。據悉，天貓今年「雙11」發放的500億消費券中，部分由AI「智惠引擎」決策發放，轉化率比以往提升15%。業界認為，對普通消費者來説，這種AI驅動的精準推送，意味着不用再面對滿屏用不上的優惠券，購物決策更高效。　　此外，「AI萬能搜」等6款AI導購應用也於近期推出，以滿足在淘寶天貓平台上不同場景的購物需求。以「AI萬能搜」為例，其能精準理解複雜語義表述，諸如「如何清理下水道小飛蟲」「貓狗雙全的家庭用什麼貓砂盆」等，並提供購物攻略。　　物流層面的AI應用更直觀，京東物流首次大規模投入「超腦+狼族」智能設備集羣，超腦大模型2.0能把千萬級變量的求解時間縮至2小時內，「狼族」機器人還能互聯互通，一線配送效率提升近20%。　　中航證券近期發佈研報稱，AI技術已全面滲透電商業務鏈條，在內容生成、智能推薦、客服響應、供應鏈管理、物流履約等關鍵節點顯著提升效率與體驗。隨着大模型、智能推薦、虛擬導購等技術加速落地，行業正迎來從「流量驅動」向「智能驅動」的躍遷。(完)（文章來源：中國新聞網）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}

人工智能「身兼多職」 中國「雙11」購物節升級

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人工智能「身兼多職」中國「雙11」購物節升級