苹果与小米旗舰新机首月销量飙升，创新设计引领中国市场消费热潮

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市场调研机构CounterPoint Research最新发布的中国智能手机周度销量追踪报告显示，苹果与小米两大品牌凭借新发布的旗舰机型，在上市首月均实现了销量显著增长。数据显示，苹果整体销量同比增长22%，小米则以21%的增速紧随其后，双方在高端市场的竞争态势愈发激烈。报告特别指出，iPhone 17系列与小米17系列成为推动品牌增长的核心引擎。其中，iPhone 17系列占据苹果同期总销量的...

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17系列占据苹果同期总销量的...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251117195540976ecf31&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0784385840.USD","symbol_name":"Blackrock Global Multi-Asset Income A2 USD","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251117195540976ecf31&s=b","article_id":"2584064092","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251117195540976ecf31&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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17系列占据苹果同期总销量的78%，该系列基础版与Pro版通过提供差异化价值，成功吸引大量换机用户。据CounterPoint高级分析师Ivan Lam分析，疫情期间购机的用户集中进入换机周期，叠加中秋购物季的消费热情，共同推动了iPhone 17系列的持续热销，甚至在节日后仍保持强劲需求。小米的竞争策略则体现在发布时机与设计创新上。其17系列旗舰机型选择提前发布，成功抢占市场先机。背部显示屏的突破性设计获得中国消费者广泛认可，成为节日购物季的爆款产品。与去年基础款主导销量不同，今年Pro与Pro Max版本占据小米总销量的绝大部分，这一转变不仅提升了产品平均售价，更彰显了小米在高端市场的品牌升级成效。两大品牌的成功并非偶然。报告显示，双方均将新品发布节点精准卡位中秋节前，充分释放节日消费潜力。当前消费者既追求高性价比产品，又对创新设计抱有强烈期待，苹果的软硬件生态优势与小米的硬件创新形成差异化满足，共同推动了高端市场的结构性增长。从时间维度看，iPhone 16系列（2024年9月20日-10月20日）与iPhone 17系列（2025年9月19日-10月19日）的上市首月表现，印证了苹果产品迭代策略的稳定性。而小米通过调整发布节奏与设计语言，成功打破消费者对国产旗舰的固有认知，其17系列的市场表现标志着中国品牌在高端领域正形成独特竞争力。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}