线上线下李鬼横行,潮玩深陷高仿之困

齐鲁晚报

11/11

近日,泡泡玛特旗下热门IP——Crybaby推出“度假模式”系列盲盒,上线后迅速售罄,有隐藏款二级市场价格高达999元,溢价超6倍。随着潮玩市场日渐火热,不少打着“平价替代品”“高仿1:1”旗号的高仿产品也纷纷涌入市场,线上有店铺销量超十万件。文/片记者管悦济南报道商家:不少人购买仅图个样子11月6日晚,济南一处大型夜市,南侧区域聚集了多家主营潮流玩具的摊位,不少消费者正在选购。在一家玩具摊位货架...

网页链接

免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。

热议股票

{"basename":"/hans","ssrTDKData":{"titleTemplate":"%s - 老虎证券","title":"老虎证券全球投资理财平台| 一站式投资美股新股港股A股","description":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","keywords":"老虎证券,老虎证券开户,老虎券商,老虎证券官网,老虎证券app,tigertrade老虎证券,股票,炒股,新加坡股票交易平台,投资,投资理财","social":{"ogDescription":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www-web.itiger.com/hans/news/2582350139"},"companyName":"老虎证券"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2582350139\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2582350139?lang=zh_CN&edition=fundamental","thumbnail":"","is_english":false,"pubTime":"2025-11-11 18:29","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2582350139","market":"hk","top_or_hot":-1,"title":"线上线下李鬼横行,潮玩深陷高仿之困","media":"齐鲁晚报","content":"<div>\n<p>近日,泡泡玛特旗下热门IP——Crybaby推出“度假模式”系列盲盒,上线后迅速售罄,有隐藏款二级市场价格高达999元,溢价超6倍。随着潮玩市场日渐火热,不少打着“平价替代品”“高仿1:1”旗号的高仿产品也纷纷涌入市场,线上有店铺销量超十万件。文/片记者管悦济南报道商家:不少人购买仅图个样子11月6日晚,济南一处大型夜市,南侧区域聚集了多家主营潮流玩具的摊位,不少消费者正在选购。在一家玩具摊位货架...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251111182930a499a09e&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>线上线下李鬼横行,潮玩深陷高仿之困</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n线上线下李鬼横行,潮玩深陷高仿之困\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-11 18:29 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251111182930a499a09e&s=b><strong>齐鲁晚报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日,泡泡玛特旗下热门IP——Crybaby推出“度假模式”系列盲盒,上线后迅速售罄,有隐藏款二级市场价格高达999元,溢价超6倍。随着潮玩市场日渐火热,不少打着“平价替代品”“高仿1:1”旗号的高仿产品也纷纷涌入市场,线上有店铺销量超十万件。文/片记者管悦济南报道商家:不少人购买仅图个样子11月6日晚,济南一处大型夜市,南侧区域聚集了多家主营潮流玩具的摊位,不少消费者正在选购。在一家玩具摊位货架...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251111182930a499a09e&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0164865239.USD","symbol_name":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251111182930a499a09e&s=b","article_id":"2582350139","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251111182930a499a09e&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2582350139","pubTimestamp":1762856966,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"近日,泡泡玛特旗下热门IP——Crybaby推出“度假模式”系列盲盒,上线后迅速售罄,有隐藏款二级市场价格高达999元,溢价超6倍。仅今年上半年,上海海关累计查获97批次侵犯泡泡玛特商标权及著作权文创产品,涉及侵权货物6.3万余件。事实上,高仿横行的背后,是潮玩市场的发展迅速。张晴建议,平台应通过提高商家准入门槛、定期对商品抽检验证、主动治理违规商家等手段确保商家合法合规经营。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","SGXZ62798434.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) ACC","LU0611395673.USD":"NINETY ONE GSF EMERGING MARKETS EQUITY \"A\" (USD) ACC","09992":"泡泡玛特","LU0499858438.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) INC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","LU0345776255.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) INC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU0345775950.USD":"NINETY ONE GSF ASIAN EQUITY \"A\" (USD) ACC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU0348767384.USD":"ALLIANZLITTLE DRAGONS \"A\" (USD) ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) INC","LU0823426480.USD":"法巴中国股票经典Dis","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU0823426308.USD":"法巴中国股票基金","BK1224":"专卖店","LU0359201612.USD":"贝莱德中国基金A2","SG9999002950.SGD":"United Asian Growth Opportunities SGD","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU0231483743.USD":"abrdn SICAV I - ALL CHINA SUSTAINABLE EQUITY \"A\" (USD) ACC","LU0149721374.USD":"HSBC GIF HONG KONG EQUITY \"AD\" INC","LU2543165471.USD":"E FUND (HK) GLOBAL QUALITY GROWTH \"A\" (USD) ACC","SGXZ86797644.SGD":"MAYBANK ASIAN GROWTH AND INCOME-I \"A\" (SGDHDG) INC","SG9999001069.SGD":"UOB UNITED ASIA PACIFIC GROWTH (SGD) ACC","LU0871576103.HKD":"HSBC GIF CHINESE EQUITY \"AC\" (HKD) ACC"},"translate_title":"Li Gui is rampant online and offline, and Chaowan is trapped in high imitation","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09992":0.9},"content_text":"近日,泡泡玛特旗下热门IP——Crybaby推出“度假模式”系列盲盒,上线后迅速售罄,有隐藏款二级市场价格高达999元,溢价超6倍。随着潮玩市场日渐火热,不少打着“平价替代品”“高仿1:1”旗号的高仿产品也纷纷涌入市场,线上有店铺销量超十万件。文/片记者管悦济南报道商家:不少人购买仅图个样子11月6日晚,济南一处大型夜市,南侧区域聚集了多家主营潮流玩具的摊位,不少消费者正在选购。在一家玩具摊位货架上,悬挂着一代马卡龙、三代、可乐联名等多个系列的仿版泡泡玛特Labubu挂件,售价均为15元/个。部分产品还配有包装盒,外观设计与正品相似,商家还贴出“质量较好”的广告标语。记者走访中发现,多家摊位均售卖泡泡玛特、迪士尼、三丽鸥等旗下潮玩IP相关仿版产品,单价9.9元—49.9元。“比正版便宜不少。”一家玩具摊摊主说,大部分产品是工厂拿着原版回来开模做的,也有些是品牌代工厂所卖,“很多人就是图个样子,喜欢就买了”。当日,记者在历城区一家潮玩专卖店看到,其门店内摆放了多款泡泡玛特、迪士尼、jellycat相关产品。当问及产品是否为正品时,其店员解释称,门店内产品是“渠道货”,省去了过检的费用,因此价格比官网要便宜一些。销售:日趋隐蔽多用代号7日,记者在部分电商平台搜索发现,不少商家打着“跨境新品”“源头工厂”的旗号,售卖名称、形象均刻意模仿热门IP的高仿产品,品类涵盖毛绒公仔、手办、挂件等,有店铺销量累计超十万件。以近期爆火的泡泡玛特Crybaby系列为例,该IP新推出的“度假模式”盲盒在官方渠道迅速售罄,其中隐藏款在二级市场被炒至999元,溢价超六倍。线下门店同样“一娃难求”,泡泡玛特济南万象城、世茂国际广场等门店店员均表示,该系列一直卖得不错,其搪胶毛绒挂件和手办盲盒处于缺货中,上新时间尚不清楚。然而在线上平台,Crybaby的仿版搪胶挂件却大量流通,单价从12元至40余元不等,有商家销量记录高达2.9万件。还有商家进一步开发了手机壳、汽车安全带护肩套等未经授权的周边产品。记者注意到,部分平台的销售方式日趋隐蔽。一些店家选择仅在直播时段展示仿版商品,店铺橱窗内不予陈列,产品名称也多用数字代号代替,以此规避审查。产品涵盖泡泡玛特、TOPTOY、迪士尼等多个品牌,按其规格不同,售价从十几元到数百元不等。为了规避侵权风险,有些商家还会根据潮玩IP形象进行二次创作,与正品略有区分。专家:应实现盗版全链条打击商家销售高仿潮玩产品,电商平台如何监管?记者就此事咨询了部分电商平台工作人员,相关工作人员均表示,线上平台不允许售卖盗版产品,平台会定期根据相关产品名称、品牌、字眼等关键词进行检查；消费者若发现有商家存在违规情况,可反映至平台,平台会对商家进行下架及相应处罚。此外,深圳、上海、广州等多地市场监管部门已相继开展了打击制售假冒伪劣商品专项行动。仅今年上半年,上海海关累计查获97批次侵犯泡泡玛特商标权及著作权文创产品,涉及侵权货物6.3万余件。事实上,高仿横行的背后,是潮玩市场的发展迅速。11月5日,艾瑞咨询发布的《2025年IP潮玩经济研究报告》显示,2024年中国IP潮玩消费市场规模约678亿元,预计2027年中国IP潮玩消费市场规模将突破1000亿元,2029年达到近1300亿元。随着行业逐步成熟,应如何强化对潮玩市场的规范治理,切实保护消费者权益与知识产权?“这些高仿产品大规模售卖不仅侵犯了品牌知识产权,也侵害了消费者的合法权益。”山东财经大学工商管理学院副教授张晴表示,品牌应联合上下游合作伙伴,并通过技术加密、严格的保密协议与监督机制,从源头到市场端构建全方位的IP保护体系,“监管部门双管齐下,实现盗版产品全链条打击,并加强对原创产品的版权保护”。张晴建议,平台应通过提高商家准入门槛、定期对商品抽检验证、主动治理违规商家等手段确保商家合法合规经营。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}