比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场

车联新生态

09/28

"10.98万起的新能源旅行车颠覆者：比亚迪海豹06 DM-i旅行版以650L超大后备箱、150km纯电续航和4.3L超低油耗，精准击中年轻家庭出行痛点，用亲民价格重塑旅行车市场规则。"比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场，不仅填补了15万元以下新能源旅行车的空白，更以"加量不加价"的策略重塑细分市场格局。这款基于海豹06 DM-i衍生...

网页链接

免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。

热议股票

{"basename":"/hans","ssrTDKData":{"titleTemplate":"%s - 老虎证券","title":"老虎证券全球投资理财平台| 一站式投资美股新股港股A股","description":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","keywords":"老虎证券,老虎证券开户,老虎券商,老虎证券官网,老虎证券app,tigertrade老虎证券,股票,炒股,新加坡股票交易平台,投资,投资理财","social":{"ogDescription":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www-web.itiger.com/hans/news/2570844594"},"companyName":"老虎证券"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2570844594\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2570844594?lang=zh_CN&edition=fundamental","thumbnail":"","is_english":false,"pubTime":"2025-09-28 17:38","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2570844594","market":"hk","top_or_hot":-1,"title":"比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场","media":"车联新生态","content":"<div>\n<p>\"10.98万起的新能源旅行车颠覆者：比亚迪海豹06 DM-i旅行版以650L超大后备箱、150km纯电续航和4.3L超低油耗，精准击中年轻家庭出行痛点，用亲民价格重塑旅行车市场规则。\"比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场，不仅填补了15万元以下新能源旅行车的空白，更以\"加量不加价\"的策略重塑细分市场格局。这款基于海豹06 DM-i衍生...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250928195118a6a4075e&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-09-28 17:38 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250928195118a6a4075e&s=b><strong>车联新生态</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>\"10.98万起的新能源旅行车颠覆者：比亚迪海豹06 DM-i旅行版以650L超大后备箱、150km纯电续航和4.3L超低油耗，精准击中年轻家庭出行痛点，用亲民价格重塑旅行车市场规则。\"比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场，不仅填补了15万元以下新能源旅行车的空白，更以\"加量不加价\"的策略重塑细分市场格局。这款基于海豹06 DM-i衍生...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250928195118a6a4075e&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0326950275.SGD","symbol_name":"Schroder ISF China Opportunities A Acc SGD-H","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250928195118a6a4075e&s=b","article_id":"2570844594","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250928195118a6a4075e&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2570844594","pubTimestamp":1759052292,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"\"10.98万起的新能源旅行车颠覆者：比亚迪海豹06 DM-i旅行版以650L超大后备箱、150km纯电续航和4.3L超低油耗，精准击中年轻家庭出行痛点，用亲民价格重塑旅行车市场规则。\"比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场，不仅填补了15万元以下新能源旅行车的空白，更以\"加量不加价\"的策略重塑细分市场格局。海豹06 DM-i旅行版的成功，或许将激励更多自主品牌重视这个长期被忽视的市场。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"81211":"比亚迪股-R一百","82944":"比亚迪股-R五百","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU2249611893.SGD":"BNP PARIBAS ENERGY TRANSITION \"CRH\" (SGD) ACC","LU0634319403.HKD":"ALLIANZ HONG KONG EQUITY \"AT\" (HKD) ACC","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","LU0449509016.USD":"HSBC GIF BRIC EQUITY \"AC\" (USD) ACC","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC","LU2357125470.USD":"BNP PARIBAS ENERGY TRANSITION \"CLASSIC RH\" (USDHDG) ACC","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","BK1607":"新IT概念","LU0516422366.SGD":"Fullerton Lux Funds - Asia Focus Equities A Acc SGD","LU2506951792.HKD":"BNP PARIBAS ENERGY TRANSITION \"CRH\" (HKDHDG)       ACC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","BK1582":"深圳本地概念股","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","01211":"比亚迪股份-一百","LU0164865239.USD":"HSBC GIF CHINESE EQUITY \"AC\" (USD) ACC","LU0449515922.USD":"HSBC GIF GLOBAL EMERGING MARKETS EQUITY \"PC\" (USD)ACC","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","00285":"比亚迪电子","LU0823038988.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) ACC","LU2476274720.SGD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (SGDHDG) ACC","BK1580":"烟草概念","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","HYDD.SI":"BYD HK SDR 10to1","LU0823039010.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) INC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU0594300419.USD":"富达中国消费基金A","LU0509642566.USD":"SCHRODER ISF GLOBAL EMERGING MARKET OPPORTUNITIES \"A\" (USD) INC AV","LU0269904917.USD":"SCHRODER ISF GLOBAL EMERGING MARKET OPPORTUNITIES \"A\" (USD) ACC","LU2399975544.HKD":"ALLIANZ ALL CHINA EQUITY \"AT\" (HKD) ACC","LU0543330566.HKD":"TEMPLETON BRIC \"A\" (HKD) ACC","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU2449936058.SGD":"SUSTAINABLE ASIA EQUITY \"AA\" (SGD) ACC","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","SG9999015945.SGD":"LionGlobal Disruptive Innovation Fund A SGD","BK1540":"电池","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","LU0650527681.SGD":"Fidelity China Consumer A-SGD","LU0175139822.USD":"AB FCP I Global Equity Blend A USD","BYDDY":"比亚迪ADR","LU0143863198.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"AU\" (USD) ACC","LU0588545904.SGD":"Eastspring Investments - Asian Equity Income ASDM SGD","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU0359201612.USD":"贝莱德中国基金A2","LU0588545730.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"ADM\" (USD) INC","LU0274383008.USD":"MANULIFE GF ASIAN SMALL CAP EQUITY \"AA\" (USD) INC","002594":"比亚迪"},"translate_title":"As the brand's first people-friendly station wagon, BYD Seal 06 DM-i travel version enters the market with a guide price of 109,800-129,800 yuan","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"82944":0.9,"002594":0.6,"00285":1.5,"01211":1.5,"BYDDY":0.6,"HYDD.SI":0.6},"content_text":"\"10.98万起的新能源旅行车颠覆者：比亚迪海豹06 DM-i旅行版以650L超大后备箱、150km纯电续航和4.3L超低油耗，精准击中年轻家庭出行痛点，用亲民价格重塑旅行车市场规则。\"比亚迪海豹06 DM-i旅行版作为品牌首款亲民旅行车，以10.98-12.98万元的指导价切入市场，不仅填补了15万元以下新能源旅行车的空白，更以\"加量不加价\"的策略重塑细分市场格局。这款基于海豹06 DM-i衍生的车型，在保留核心优势的同时，通过设计优化和空间升级，展现出比亚迪对年轻家庭出行需求的精准把握。**空间魔术：20mm车长的隐藏价值**相较于三厢版4830mm的车身长度，旅行版通过延长20mm至4850mm，配合悬浮式D柱设计，实现了视觉延展性与实用性的双重提升。2790mm轴距虽未改变，但旅行车特有的车顶线条让后排头部空间获得3cm的额外余量。后备厢标准容积从三厢版的480L跃升至650L，放倒后排后可形成1.8米纯平空间，较三厢版提升40%装载效率。值得玩味的是，比亚迪工程师在底盘布局上采用CTB电池车身一体化技术，将14.8kWh电池组厚度控制在110mm以内，使得旅行版地台高度与燃油旅行车基本持平。**动力系统的精妙平衡**全系搭载的1.5L高效发动机（热效率43%）与两种电机组合，形成差异化配置策略。120kW电机版本配备10.08kWh电池组，NEDC工况下百公里综合油耗1.8L；160kW高功率版匹配14.8kWh电池，纯电续航达150km(CLTC)，快充条件下25分钟可完成30%-80%充电。这套DM-i混动系统在旅行版上调校更为细腻，高速巡航时发动机介入时机延后5%，NVH表现优于三厢版本。实测数据显示，满载四人+行李的工况下，综合油耗仍能控制在4.3L/100km，动力储备比同排量燃油旅行车高出15%。**设计语言的进化论**旅行版在外观上实现了三大突破：首先是悬浮D柱设计致敬经典力狮旅行车，但创新性地加入3D立体浮雕纹理；其次将三厢版的亮面饰条全部替换为哑光金属材质，中控台抗指纹涂层使触感提升明显；最后新增的\"远山青\"专属车色，采用多层喷涂工艺，在阳光下呈现从墨绿到银灰的渐变效果。细节处更配备车顶行李架导轨，动态承重达75kg，比大众蔚揽还高出10kg。不过部分用户反馈，全系未提供海外旅行车常见的全景天窗选装项略显遗憾。**配置博弈与市场卡位**车型精简策略凸显产品经理的精准算计：砍掉9.98万的入门款，直接以10.98万的80KM尊贵型切入市场，标配定速巡航、6安全气囊和12.8英寸旋转屏。12.98万的顶配车型则增加L2级驾驶辅助、前排座椅加热和8扬声器音响。与竞品对比可见，相比吉利帝豪L Hi·P贵了1.2万但多出50km纯电续航；相较大众宝来旅行版便宜4万元却拥有更低的用车成本。经销商反馈显示，70%订单集中在12.28万的150KM尊荣型，证明消费者更看重长续航带来的日常通勤纯电化可能。**旅行车文化的破局者**在欧系旅行车普遍溢价3-5万的市场环境下，海豹06 DM-i旅行版以新能源优势实现降维打击。其用户画像显示，35岁以下年轻家庭占比达63%，远超传统旅行车45%的平均值。有趣的是，有18%的购买者坦言\"原本考虑SUV，但被油耗和操控劝退\"。车辆上市后，第三方改装厂迅速推出越野风格套件，离地间隙可提升至198mm，印证了产品的可玩性潜力。比亚迪官方透露，正在研发车顶帐篷等周边配件，试图构建完整的旅行生活方式生态。这款车的出现，不仅意味着自主品牌首次在旅行车领域掌握定价权，更预示着新能源技术正在改变细分市场的游戏规则。随着充电基础设施的完善，兼具经济性与情怀价值的电动旅行车，或将成为年轻中产家庭\"第一台车\"的新选择标准。海豹06 DM-i旅行版的成功，或许将激励更多自主品牌重视这个长期被忽视的市场。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}