苹果将其流媒体平台Apple TV+的每月订阅价格上调30%至13美元此举是其扩大服务业务收入战略的一部分。价格调整自周

智通财经

08/21

苹果将其流媒体平台Apple TV+的每月订阅价格上调30%至13美元此举是其扩大服务业务收入战略的一部分。价格调整自周四起在美国及部分国际市场的新订阅用户中生效。年费方案仍维持在99美元公司也未调整Apple One服务捆绑包的价格。苹果正追随其他流媒体同行稳步上调价格但与Netflix、Disney+和HBO Max不同Apple TV+仅提供单一订阅方案。自2019年上线以来Apple TV+在用户数量上落后于这些竞争对手但其原创内容持续获得好评。服务业务近年来一直是苹果的亮点上季度该业务收入增长13%达到274亿美元。

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