MEBUKU IP集合快闪登陆丰盛里，跨IP联动打造沉浸体验

市场资讯

07-13

　　炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！

集合了航海王、葬送的芙莉莲、迷宫饭、Chiikawa等众多大人气IP的MEBUKU IP快闪亮相静安区丰盛里。作为2025年“上海之夏”国际消费季的重点活动之一，快闪将持续至8月3日。

快闪活动以各大人气IP零售为核心，汇集了300余款人气IP周边品类，从精致闪耀的角色徽章、栩栩如生的场景立牌，到充满惊喜的隐藏款盒蛋、手感治愈的毛绒玩偶，琳琅满目的“谷子”品类繁多。快闪店还引入多个时下炙手可热的动漫IP，并设置沉浸式互动打卡区域，这种跨IP联动不仅满足了粉丝多元化的收藏喜好，更在场景上营造出丰富而独特的购物体验。

快闪店位于丰盛里茂名北路上。

动漫爱好者们在选购各种周边产品。

阳台上设有沉浸式互动打卡区域。

快闪店内设置有打卡区域。

动漫爱好者在店内自拍。

琳琅满目的“谷子”满足粉丝多元化喜好。

快闪店吸引了不少顾客。

原标题：《MEBUKU IP集合快闪登陆丰盛里，跨IP联动打造沉浸体验》

栏目编辑：陶磊

来源：作者：新民晚报周馨

（转自：网易科技）

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