Meta为WhatsApp新增商务语音通话功能探索AI商品推荐

环球市场播报

昨天

　　Meta Platforms公司旗下WhatsApp正为其商务套件增添更多人工智能功能。周二该公司宣布将面向大型企业推出语音通话功能，这项更新将使该应用得以探索AI语音代理的应用场景。

　　该平台同时正在研究利用AI技术向用户推荐商品。

　　WhatsApp Business目前拥有超2亿月活用户，已成为Meta重要的收入增长引擎——这一点在其近几季财报电话会议中屡被高管提及。该平台通过“点击跳转WhatsApp”广告及向商户收取消息服务费用实现盈利。

　　虽然目前AI功能暂不收费，但未来规模化后可能转为付费服务。

　　当前小型企业账户已支持与客户进行语音聊天，但大型企业账户此前尚未开放此功能。未来数周内，大型企业将能通过API接口使用该功能，届时客户可向企业发起语音通话，企业也能回拨客户（去年测试阶段尚未开放回拨功能）。

　　WhatsApp表示还将很快推出客户与企业互发语音消息的功能。

　　通过开通语音通道，企业可借助Vapi、ElevenLabs、Coval或Phonic等初创公司的技术支持，在WhatsApp上部署AI语音客服系统。

海量资讯、精准解读，尽在新浪财经APP

责任编辑：张俊 SF065

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