Netflix Co-CEO Says Gen AI Will Help Creators -- Market Talk

Dow Jones
Feb 18

1807 ET - Netflix Co-CEO Ted Sarandos says generative AI will help creators, including by speeding up production times, rather than hurt their job prospects. "It's just as likely that AI tools supercharge creators' ability to tell great stories," he says during an appearance on CNBC, noting it's "far more likely that that's going to be the case than they get displaced by these tools." Still, there's plenty of AI "slop" that likely won't catch on, he says. He expects consumers will favor a combination of AI with intellectual property. "People will flee to quality," he says. (kelly.cloonan@wsj.com)

 

(END) Dow Jones Newswires

February 17, 2026 18:07 ET (23:07 GMT)

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